Greetings and Salutations -

I'm so happy! Today is launch day for Sworn Loyalty - A Medieval Romance. All proceeds from this novel benefit battered women's shelters. Sworn Loyalty is a teen-friendly story. If you have any questions about the content feel free to ask - I'm happy to answer and comment!

I know many of you wonder what the best steps are to launch each new book you write, so here's what I've done. Today, I created the links on my book's main page (on my LisaShea website) to the sales pages on Amazon, for both the Kindle and Paperback version. I recorded a video of me reading the first chapter. I'm quite shy, so if I can do it, you can :). If you really find you won't do it at all, at least enlist a friend to do that for you. Just get it onto YouTube somehow. It's important to be in the YouTube system.

To see this part of the book launch in action, this is my "main page" which has links to the Kindle version, paperback version, the YouTube video.

http://lisashea.com/medievalromance/swornloyalty/

I then sent emails out to my various social networking feeds and newsletter promoting this launch.

The next step comes in about five hours. Tonight, at 9pm EST (8pm CST 6pm PST) I'll be doing the online virtual launch party. I highly recommend you attend to see how these work. These can be *huge* in helping your book get high sales on the first day. Once the book gets that block of high sales, it rises high in the Amazon browse windows. This then means all the Amazon visitors who are browsing see the book. They then buy it. Which then means it goes even higher. You want to do this in a "concentrated fashion". I.e. rather than getting 1 sale a day for 30 days, you want 30 sales in one day. That vaults you up above the other competing books in your area, which means more people see you, which then improves sales even further. It builds on itself. But you need that "burst" to get up out of the thousands of other books in your category.

So to attend my launch party, the link is right on that same Sworn Loyalty page. It's all in Facebook, it's free, and it's online. You can attend in your PJs! I'll be giving away a plethora of fantastic prizes including gorgeous pottery, beautiful ornaments, fragrant soaps (from our very own Jeanne :) ), origami mobiles, and much more. It's all free.

Feel free to bring along family and friends if you want. They could win some fun prizes, and if they're thinking about launching books or projects at some point they can see how this all works.

For the editors who have bought a copy of Sworn Loyalty, thank you so much for supporting the cause of battered women's shelters. It's a cause I believe strongly in.

Please let me know if you have any questions at all about how to launch a book. I want to help you succeed with all your dreams!

Sincerely,

Lisa Shea, owner
BellaOnline.com

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