January 11 2012 Editor Assistance Newsletter
Usually I don't write you twice in a day, but Lisa / Fiction Writing and Rebecca / Herbs responded to my last email with such fantastic information that I immediately wanted to share it with you all. Both editors have given permission!
Here is the news provided by Rebecca about how she and Lisa have found incredible success.
Lisa Binion and I have been experiencing great traffic with multiple posts. By publishing more than 1 a week, our numbers have doubled, tripled and beyond. We have begun experimenting with various networks to promote them and helping each other. The results have been amazing. So we have personally seen how more posts are getting better results.
I followed some of what Lisa was doing as I saw her success. I saw her writing series in a topic. We brainstormed and I came up with all kinds of series I could do. I began doing a series of articles on the history of secret societies in the middle of November. I began publishing every day along with book reviews. My prior high for traffic was 18,894 in April 2008. The end of November I hit 19,240. I continued to publish every day in December. The result was a total of 41,664.
During December I also joined three new networking sites. I was up to Facebook, Twitter, LinkedIn, Pinterest, stumbleupon, tumblr, and google plus. So far in January as of the end of 1/11, I am at 31,047 and I am publishing just 4 times a week now. We found that we now have acquired more followers during our months of daily publishing so that when we pulled back we still have record numbers. My estimated is currently at 84,674. It began at over 100k when one review shot over 10,000 views in one day. Why? I don't know but it worked.
I used to do good to get 1 over 500. Now I have 6 over 1,000 so far and one of them over 10,000 and one over 4,000. Three others are close to hitting over 1,000.
It has become addictive looking at our numbers. If we have an article coming close to a record, we help promote those articles and support each other. We have also been doing press releases on all author interviews. It has been fun experimenting.
Here are Lisa's words:
Here are my numbers for the entire 2011 year.
Jan. - 20,360
Feb. - 19,349
March - 24,035
April - 23,807
May - 26,076
June - 27,739
July - 27,468
August - 31,391
Sept. - 29,583
Oct. - 43,403
Nov. - 39,749
Dec. - 59,899
Sometime in the spring, I began publishing my weekly article as well as a book review, possibly along with an interview from the author, in the middle of the week. I have been doing so ever since.
In October, I published at least one article or book review each day. Each one had to do with fall or Halloween.
In November, I slowed down, but still published more than 2 articles a week. Towards the end of the month I began to use other social networking sites besides Twitter and Facebook to announce the release of each new article. I used Tumblr, lLnkedin, Google+, and StumbleUpon.
In December, my numbers reached a record high, breaking the previous record I had reached in October. I didn't publish an article each day, but I still had more than 2 articles each week.
It is my goal to have at least one article a week, plus a book review with a possible interview in the middle of the week.
Also, since the end part of November, a press release has been sent out for every interview I have with an author.
Kudos to Lisa and Rebecca!
We have definitely seen this traffic pattern hold true across the site. Sites that update more than weekly are praised by Google. Sites that are only occasionally updated are dropped and abandoned by Google. The key to finding success is to build weekly writing into your schedule! Let us know how we can help.
Thanks to Rebecca's suggestion, I've created a new editor-only course on how to brainstorm article ideas and research them. The course is available to all editors in their Members area. Just log in with your BellaOnline site email address and you'll see the course there along with your other BellaOnline editor courses. Let me know if you have any trouble finding it. It's a brand new course, so I'd love feedback on it!
To see an example of an excellent site with high quality content, take a look at the Dogs site, by Debra Kelly -
Her subjects are perfect - short, meaningful, and easy to scan. Her titles for her articles are perfect! Each one clearly describes what the content is about. The articles are helpful and personal. This is exactly the type of site Google rewards for matching their criteria.
Take a look at your own article titles. Are they meaningful? Do they describe exactly what the article is about? That's what will get you found, so your articles can be read!
March 2011 Weekly Writing Winners
Our first March winner is Amy Packham, our Quotations editor. Amy's from England and joined us in March 2010. Quotations are a great way to liven up an email message or forum post!
Our second winner is BB Lee, our Body Care editor. BB has been with us since April 2009. Caring for our bodies is critical for our health! Take care of your body a little bit each day, and it will reward you with a happy experience.
Amy and BB - let me know what email address you'd like your Amazon gift certificate sent to!
Lisa Shea, owner
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