editorassistance Newsletter

Editor Assistance

October 26 2013 Editor Assistance Newsletter

Greetings and Salutations -

Mail seems to be flowing smoothly again. As you get your mail through, you might see various 'delay' messages. Those are normal and can be ignored. This relates to how some companies try to block spam.

For those who are curious - let's say AOL gets a newsletter in from us. AOL wants to verify that the newsletter really came from BellaOnline, a valid company, and not a spammer claiming to be BellaOnline but residing in China. To do that, they check the sending IP address and see if it matches the official record for BellaOnline. If our mail server wasn't fully functional (like last week) then that check wouldn't work. AOL would temporarily not accept our message.

On our side, we would get a delay note as a result. Our mail server would wait to try again in a while, to see if the message would go through.

Depending on the security settings of our recipients, some messages would go through fine and others would get stalled because our mail server wasn't fully there. Eventually when the mail server comes back everything is fine.

So, again, the short version is to ignore any bouncebacks or delays or such from this past week. They were a temporary glitch.

Let me know if you have any questions!

Lisa Shea, owner


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