Guest Author - Elizabeth Borer
Macy’s is best knows nationwide for its New York City flagship store and the Macy’s Thanksgiving Day Parade, but in the last few years the department store has obtained a number of other stores to spread its presence throughout the country.
In recent months, the retail company has joined forces with a number of celebrities and designers. To promote their products, the company has put together a series of entertaining commercials that play on the public’s perception of the celebrities. While they are mostly funny and lighthearted, they also serve their purpose of informing consumers of the new lines that Macy’s is carrying.
Martha Stewart, the queen of good living, is now offering a full line of products for the home at Macy‘s, in addition to her merchandise at Kmart. The line, called the Martha Stewart Collection, is filled with furnishings for the bedroom, bath, kitchen as well as dining and entertaining goods.
Real estate developer and reality tv producer/host Donald Trump is promoting his collection of suits, ties, dress shirts, handkerchiefs and cufflinks for men. In addition to Martha and the Donald, Usher, Jessica Simpson, Russell Simmons, Paris Hilton, and Diddy are also on the list of Macy’s celebrity designers. To show consumers that the department store carries top of the line clothing, designers such as Kenneth Cole, Marc Ecko, and Tommy Hilfiger have also been promoted.
Usher has created a fragrance with a selection for both men and women - HE and SHE is available from the R & B star. Jessica Simpson has been publicized most recently for her divorce and relationships than for her music, but her extensive line at Macy's will put her among those in mogul status. The singer, dancer, actress and business woman is truly a quadruple threat. Simpson's lines include shoes, handbags, coats and hair accessories called hairdo.
Russell Simmons creator of Phat Farm and head of Def Jam Records, is breaking into new territory with his line of jewelry. Paris Hilton is entering the fragrance arena one again with Can Can Paris Hilton along with Sean "Diddy" Combs new scent Unforgivable. Diddy adds his fragrance to his successful line of men's clothing, Sean John.
From the looks of the A-listers Macy's has added to their roster, the retail giant plans to become larger than life in the department store arena.