Guest Author - Kristin Peoples
If you are using a monthly theme for your Ezines or Newsletters, sometimes it is difficult to not get stuck. Occasionally it helps to use ideas to help you brainstorm or to help get you started on your way. Writers are often stuck in what we call 'writer's block'. Think back to where you do your best thinking. It could be early in the morning when you are the only one awake, in the car where your mind wanders when you are stuck in a traffic jam on the way to work, or when you are working out and your mind gets to be free. It is difficult at times to write with your laptop or desktop in front of you. It's almost like writing on demand and that is not always possible. Carry around a notebook with you in your purse or pocket. Keep one in the car as well. Don't write while you are driving but when you pull over make a note. You will be able to document the idea and save it for when you have time to flush it out.
Here are a few monthly items to get you started:
Women's Health Month - Depending on your market, this is a great one to help reminder women and those who love them that they should focus on healthy items for the month.
Music in Our Schools Month - If your target market has children in school, remind them that their child's school will most probably focus on this for the month of March. If music is your niche, you may encourage your readers to volunteer at the schools.
National Caffeine Awareness Month- Not so well known but another actual focus for the month. If you niche is food or drink, you can highlight non caffeine items. More than likely, your target market will enjoy hearing tidbits about how to reduce their caffeine intake.
National Craft Month - An awesome start to spring breaks or any type of children's project. Target your craft around your niche or use it in combination with another celebrated item in March. Adults enjoy crafts as well which allows them to show their creative side that they do not always get to show.
Employee Spirit Month – This is a great tool for businesses. Use this to spotlight your employees or think of fun things to do for the month. A Spirit week is also good which lets them know that you appreciate them.
If you have a weekly Ezine or Newsletter, you can use the following 'days' as a target for your readers:
2nd - Dr. Seuss' Birthday
3rd - The Star Spangled Banner became the National Anthem
12th - Girl Scout Day
14th- National Potato Chip Day
17th - St. Patricks Day
22nd - National Goof Off Day
23rd - National Puppy Day
30th - Pencil Day
These days are additional topics that you can use for your Ezine or Newsletter. They fall on different days of the month each year. Some topics such as the first baseball game are regional so change those to your area or what apply to your niche.
First Day of Spring
Baseball Season
Easter/Ash Wednesday and Passover
Spring Break
Sometimes it just takes a little brainstorming to help get you started on your way. Your readers will be glad that you took the time to make your Ezine or Newsletter a little bit more personable than just a form of sales for your business.
