Guest Author - Patricia Pedraza-Nafziger
Coursera is an academic company that offers free or low-tuition education to individuals interested in virtual learning. Coursera is partnered with various universities and organizations around the world to create a virtual classroom of international students. There are hundreds of courses available in the field of computer science, mathematics, business, medicine, biology, social sciences, life science, humanities and personal development. Similar to some of the other open courseware classes available online, Coursera classes are offered with no college credit. The benefit is in the knowledge gained and shared during your educational journey. Students interested in this type of learning environment are seeking immediate training in a specific discipline.
To begin, you must first register with Coursera by providing your e-mail address and establishing a log-in password. Once your account has been created, you can browse the course categories and select your preferred language: English, Spanish, French, Chinese, German, or Italian. Since Marketing is of interest to me, I selected the Business category, and locate the Marketing specialization. Initially only six specializations are displayed, but if you select the “all” box, the entire list will display. As a columnist and author who has established a personal brand; the next logical step would be to develop a strong social media strategy to broaden my audience base. Therefore, Manage Your Social Strategies offered by Northwestern University would be the most logical choice. This program offers six associated courses; What is Social?, The Importance of Listening, Engagement & Nurture Marketing Strategies, Content, Advertising & Social IMC, The Business of Social, and Social Marketing Capstone Project.
For individuals interested in low-cost, high-quality training or education, Coursera may be the best choice for you. Coursera is partnered with 143 institutions from 128 countries and regions offering over 1800 courses. To learn more, visit Coursera.
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