| No matter the type of product you are selling, video marketing has become very important to your marketing plan. So where do you begin when adding this tool to your marketing arsenal. YouTube is a good way to get started in that it is free to post videos. When you are ready to expand, you can check out other paid options such as Vimeo Business Video Hosting.|
Maintaining your business identify in your video is very important. One way to do this is to promote your videos on your website. YouTubeTM makes this easy with a widget on your videoís YouTube page that generates the embed code. You can even choose the video window size for the embedded video. These embedded videos will increase your rating on search engines. Donít forget to add a link to your website or store at the top of the videoís description.
Just as for websites, content is important for video search engines. You will also want to make more than one video for each product or topic. You can have a short 30 second product trailer that is an animated slide show of the product with or without titles. Also, you will want longer product promo videos. A good example of this would be a product demonstration or your booth at CHA Scrapbooking Trade Show.
Social marketing your video is easy also with the YouTube Like button which allows the viewer to "like" your video on YouTube. There is also a Share this video feature under the video which generates a link back to the YouTube page that viewers can post on other websites, as well as social icon buttons for posting about the video on the most popular social websites such as Facebook, Twitter, Google+TM and Pinterest.
When it comes to the scrapbooking business, there is one aspect you donít want to overlook which is customer created videos. There are many videos on YouTube made by scrapbook hobbyists. In most of these, the creator mentions the type of scrapbooking supplies used in the featured project. Itís a good idea to search YouTube frequently and add these ďfan vidsĒ to your YouTube Favorite Video list.
Donít forget your own social networking by posting to Twitter, Facebook and the other sites when you post a new video to YouTube. Tweet or post twice for each video using a link to YouTube in one message and a link to the video on your website in the second post.
Join us in the Animation forum. | Join us in the Digital Art forum.