Selling Your Jewelry
Who will buy my jewelry?
To determine who will buy your jewelry, you must establish your target market. These buyers will become your core customer. Understanding the customer’s interest in your product and why they are buying your jewelry will help you develop your target market.
How to I develop my target market?
Understanding and developing your markets are part of the continual learning process. Learn what your market wears as everyday jewelry, the current trends, and stone or materials that are popular. Introduce your merchandise to learn what interests potential buyers and what is selling in today's markets.
Wear your jewelry and note any comments and compliments. Give your jewelry to friends, acquaintances, and admirers of your pieces. Always ask for feedback and try to utilize social media to feature your pieces. Note which pieces and styles customers are commenting on and buying.
Tell your target market why your jewelry is perfect for them, as well as, their gift giving needs.
What type of jewelry should I sell?
First identify your best pieces so you can focus on perfecting this style and technique.
Starting with one category of jewelry or technique will simplify your marketing efforts. In many cases, this type of jewelry will become your staple line.
Where can I sell my jewelry?
There are many venues for selling jewelry, so it is important to understand which will best reach your potential buyers.
Consider a few venues such as local craft shows, consignment galleries, gift shops, and home parties. A craft show will have an application process, a small fee, and rules and regulations you must follow. When considering a gift shop or gallery, take time to learn what they sell. Visit the store as a customer; will your merchandise fit their categories? Shops and galleries will either charge a flat monthly fee, or a 30 to 50% commission, or both. Home parties can easily be coordinated and held in your home or friends' homes.
Now that you understand the basic steps to take, you can begin marketing and selling your handcrafted jewelry. Good luck and have
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