You begin your newsletter and you start to have subscribers but it’s not growing as fast as you would like for it to. And then a bad thing happens, you get a few un-subscribers. You see other sites growing by leaps and bounds but you can’t seem to hold on to the few subscribers you have. What is the equation for happy loyal subscribers? Here are a few things that can help you build loyalty:

Give your newsletter personality. It’s ok to report the information and even cover niche related topics. If the newsletter is dry or hard to read, you will have some people opt out of receiving it in their inbox. Most people get a lot of email each day, so they are always trying to limit the ones they don’t read anyway. Giving your newsletter personality means something different for each person. You cannot put someone else’s personality into your newsletter. It is sure to fail. More than likely, your subscribers have something in common with you and that is what they will see in the newsletter. If you are not sure, try a few things like jokes, funny stories, top 10’s, etc. Show through your newsletter that you are enthusiastic about your newsletter and your topic. If you are not, you won’t be able to hide it for long.

If you don’t have good information within your newsletter, you will also chip away at your subscriber’s loyalty. A newsletter is not hard to find and there is probably at least 50 of them within your targeted niche or more carrying most of the same information. You have to have the latest and greatest top quality information to keep your readers with you. Make sure your information you provide is from a trusted source. It speaks volumes to your credibility. If you are not sure of a source, do not include it. It is much more difficult to back track something because of bad information.

Make sure that your newsletter comes out on the same day every time. If you publish weekly on Monday, make sure your newsletter is out on Monday. If it is once a month, establish the day and stick to it. Don’t allow anything to get in the way of your publication. If the newsletter does not come out on time and even one day late, you may loose a few readers. When you have timely publications means that your subscribers can count on you. If they cannot count on you, they move on.

Focus on making your readers or subscribers happy. When they sign up for your newsletter, they are making a decision to read what you have to say. If your newsletter is attached to your customer base, you want to cultivate that relationship. If they toss out your newsletter without reading it, it may mean that they are being serviced better by another business. Newsletters are competitive just like anything else. It’s important to put your best foot forward with each issue of your newsletter.