Facebook 101 Facebook Marketing from macProVideo

Facebook 101 Facebook Marketing from macProVideo
In this macProVideo video training, Matt Vanacoro covers all the basics of marketing with a FacebookR page from creating your page to advertising options.

Vancoro begins with an introduction to the course, a tour of Facebook newsfeed listing and a short list of Facebook terminology. He discusses the differences between a Facebook profile and a Facebook page. Then he is ready for you to create your page.

To begin creating a Facebook page, Vancoro first discusses what content you will need and then discusses the various types of pages that you can create. He chooses to create a Local Business page and takes you step-by-step through the setup process, from setting tags to creating a custom URL for your page. Once you have established the page, he demonstrates how to add more information including the important description which is longer than the simple by line created at the time of page creation.

Vancoro next takes a tour of the Settings section and discusses each setting option from notifications to profanity filters. Since this is a Facebook page for a business, he also discusses the administrative settings including the various permissions which can be assigned to administrators.

Finally, you are ready to add content to the page itself. Vancoro demonstrates how to add a status post and how to post a link to an external webpage. Next, he demonstrates how to upload a photo and discusses the importance of using tags as an option for free advertising. He also demonstrates how to upload a video to your page and how to add tags. Unfortunately, he does stop with uploading a video and doesn't discuss how to share a video from YouTubeR to your page, which is a very simple process. Before he moves on to another topic, he covers how to edit and delete posts and how to pin a post show that it stays at the top of the page.

Moving on to more posting options, Vancoro demonstrates how to add an event to your page. He discusses how an event post is different from a status post and how to add a thumbnail image and complete the information on the event's subpage. He also discusses how to invite friends and share the event to your wall.

Creating an offer is one of the paid advertising options on Facebook. Vancoro discusses how Facebook determines the cost of the advertising and how to set a maximum amount. He also demonstrates how to post the event as a sale offer, set the location and other criteria.

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Disclosure: I was given free access to the video training for the purpose of this review article. The opinions are completely my own based on my experience.

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