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It Takes Emotional Endurance to Start and Run a Business
I canít think of one person who has started a business that did not ask the ďwhat ifĒ question while wishing they had a crystal ball to see into the future.
Some people seem naturally cut out to take the risk and get through the start up process while others crumble under the pressure.
To be successful you have to have the emotional stamina to keep going even when the road ahead looks rocky. If you donít have natural hard core tenacity, there are a few things that can help.
-Ask yourself the tough questions. Is this really what you want to do? Is it your true dream? If so then you will find it a little easier to stick with it when the going is tough.
-Do you have all of the information that you need? One thing that wears on the emotional peace of the business owner is lack of resources or information. When I started my business I needed to have someone else to bounce ideas off of and to share resources. I found a mastermind partner; we meet regularly to give each other support, share resources and give each other reality checks when needed.
- Take a Training Course or get a Business Coach-Thank goodness that you donít have to learn everything the hard way. There are good programs available that will provide you with the training or at least a good foundation that you need to get started. I know itís hard to think about investing money when you may not be making any yet. However, this move could be the thing that saves you from unwise or misguided spending. In a class or course you will meet others who are just starting out. Chances are someone in the program will have what you need or you will have what they need.
-Know when to Change Course-Itís o.k. and even good to change the course if something's not working. Set up a date and time for evaluation. If you are going in a direction that is not productive then change the course.
A small moving company that started out with the goal of helping senior citizens move from one home to another, realized that they could not grow a profitable business by focusing only on senior business. The need was not as great and many of the clients lived on a fixed income. They did a presentation for a few realtors, and found them to be the connection to the perfect target audience. Realtors refer clients who need, want and can pay for someone to organize their move. Just a little change in course took this business from breakeven to profit.
Profit Strategies has a program called Getting the Guts. The training helps new business owners develop the internal strength they need to start and keep a business going.
A few of the topics covered in the program are:
-Building Courage and Confidence
-Connection with your Passion
-Iím Scared, Breaking through Your Fear
Donít be alarmed if you are a little shaky and feel apprehensive when you think of starting a business. Think of what your life will be like when you are living in the fulfillment of the dream. Youíll have more control over your life and even a little more time to spend with the kids. You can do itóand thereís plenty of help out there to show you how.
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