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Clyde Higa
BellaOnline's Bowling Editor

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Who Is Brunswick -- Now I Know!
Guest Author - Gary King

My previous article on Brunswick asked who they are and who is Track. I guess I will have make sure I keep up with everyone in this world. Track is now associated with Columbia 300 and as for Brunswick, I had no idea just how big they really are or exactly how much integrity they have and how creative they are.

The related link will give you their history and give you some idea of who they are, what they are and where they are going. I had no idea, for instance, that names like Al Jolsen (who at one time became a member of Brunswick's Board of Directors), Duke Ellington and Cab Calloway, were ever associated with Brunswick. At one time, Brunswick was among the country's leading recording studios, and these three recorded on their label.

Brunswick also combined seven medical product businesses to form Sherwood Medical Industries, and during the 1970s they evolved into four distinct operating groups: Marine Power, Recreation, Technical and Medical.

During the takeover wave of the 1980s, Brunswick's survival was at stake during a surprise attack by the Whittaker Corp., whose ultimate target was Sherwood Medical Industries. Sherwood was sold, but to another company, and Brunswick remained otherwise intact. I have no doubts in my mind that the creative ingenuity of Brunswick helped them to survive.

I previously asked who Brunswick was and after I received a response from someone at Brunswick and did my homework, I realized just how stupid that question was. I should have known that a company the caliber of Brunswick would always be somewhere near and ready and able to provide me with whatever I could possibly need in bowling. They are that kind of company.

Brunswick does not simply exist and sell products. Brunswick thrives on finding what products people need and how to best provide the best products to give you the best you can work with without a lot of hassle, at a decent price. Brunswick is out there for you, for me, and for all of us.

I have written articles on many of the bowling manufacturers and they all deserve a place on the marketplace. But Brunswick has established themselves on a pedestal so high that it is impossible to miss them. If you want to go fishing, a Brunswick product will be there for you. If you want to exercise and trim yourself down, a Brunswick product will be there for you. If you want to bowl, a Brunswick will be there for you. It would not surprise me in the future that if I wanted a light bulb, that it would not be a Brunswick light bulb. They have certain filled a gap in this world in many areas.

There is an old saying that six words will make you a millionaire: find a need and fill it! It looks to me like Brunswick has taken those six words to a new dimension and one which we can all be thankful for. They have proven to us that there are companies out there who can fill a lot of gaps and do it with a lot of common sense and integrity.

Thank you Brunswick!

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Content copyright © 2008 by Gary King. All rights reserved.
This content was written by Gary King. If you wish to use this content in any manner, you need written permission. Contact Clyde Higa for details.

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