The Gap, which has often utilized celebrities to promote its clothing lines, has a new fall campaign starring musicians of various genres to expound upon the idea that jeans, like songs, reflect a person's individual taste.
Alanis Morissette, Joss Stone, John Legend, Michelle Williams, Jason Mraz, Keith Urban and Brandon Boyd star in the new TV and print ads, which will also introduce four new styles of Gap jeans (curvy, straight and original for women and straight for men).
For the TV campaign, many of the artists have recorded one of their favorite songs, putting their own spin on the tune. During the commercial, the song plays while the artist talks about their favorite fit of Gap jeans. The print ads will feature pull quotes from the commercials.
This is the second time that Phair and Stone have appeared in a Gap campaign. "Working with Gap has been really great. The people are so sweet and have been really easy to work with. They let me be myself and record my music my way. They are such a music driven company. They get it. I think it's a rare find. Plus, the clothes are really comfortable," says teen chanteuse Stone.
A limited edition CD featuring campaign artists performing their favorite songs will be available exclusively at Gap stores and Gap.com beginning September 1. The CD contains eight songs exclusively recorded for Gap by the stars of the new ad campaign, a director's cut of the fall TV commercial and exclusive behind-the-scenes footage from the filming of the commercial. Gap customers will receive the CD, while supplies last, as a gift with any Gap purchase of $60 or more from September 1 - September 17, 2005.
Following is a list of each of the musical artist's favorite song and jeans fit, as featured in the ad campaign and on the CD:
The CD also has a bonus track featuring Michelle Branch performing "Life On Mars" (originally recorded by David Bowie)
In addition to the star-studded ad campaign, from August 8 - 31, each customer who tries on any pair of Gap jeans will receive a free download of their favorite song from the iTunes Music Store. As part of the promotion, the retailer plans to offer many jeans styles at a sale price of just $39.95, an average savings of $15-$20.
For more information, please visit gap.com.