Guest Author - Theresa Wilson

Promoting and marketing your writing is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are working on a “shoe string” budget and want to make sound money management decisions, it is helpful to avoid hiring a consultant to type your written materials in a basic format, add a few pictures, and edit changes when you can do it yourself.

It is not necessary to be a computer “wiz” to develop your web site. You do need to know your product and be able to follow directions. Even if you hire a web site consultant, “hands on” content and presentation development will be your responsibility. The buck stops with you. Before you turn over that web site project to an expert, consider the following:

One helpful development strategy is to utilize web site packages that provide software that enable you to select the number of pages needed, choose background color, and includes “download” features that will identify various products and services you offer. The packages offer 24 hour, 7 days per week control as opposed to contracting someone $450-$600 for initial development, then pay $50-$75 per hour to generate the inevitable changes in content as you grow your business.


Let’s take a look at the basics of web site development for a five-page web site:

What colors do you want your visitors to experience? Begin with “colors” for background and the printed words. Depending on service or product, it will be either a soft gray background with black or maroon print. Others have pastel colors with soft print. Colors are based on the message.

What information should your visitors see first? The welcome page should be viewed the same as the welcome mat at your door. You are introducing the product (book, E-Zine, or Newsletter). Make this page an overview of what your visitors can expect to find on each of the other pages, letting potential customers know they are in the right place.

Who are you? The “About Us” page is your “brag bag” opportunity. It is a place where you talk about your accomplishments, expertise, and writing experience. This page should be fine tuned on a regular basis. Wording, pictures, and headings may need to be revised as you develop and grow your business.

What are you selling? Here is your sales pitch opportunity page. Describe how your product (book, freelance service, etc.) will be useful to your target market. Why is it unique? Why should they purchase it or become regular visitors?

Consultant Decision. If you decide to hire a web site consultant, make sure you have direct contact during all phases of development. Prepare a list of questions including clarity about the level of control you will have over your site, how they charge for maintenance, and exactly what is included in the basic development package. Be sure the final contract for service is in writing and includes a termination agreement clause, without penalties.

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Here's one guide to developing web pages titled: Absolute Beginner's Guide to Creating Web Pages