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Jordan Mercedes
BellaOnline's Business Owners Editor

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Starting a Floral Design Business

When the florist steps into a busy office, everyone wonders who will be the lucky recipient of the beautiful, living works of art. It’s good to receive flowers; have you ever thought about selling them?

Becoming a florist is a great profession for those who are creative, sentimental and love a great celebration. Not only can you build a successful business, you can bring joy to the lives of your customers.

The tough part is getting started. You’ll have to decide if you are going to specialize, or create a niche. Weddings, corporate décor or partnership with a party planner. Another option is to start a home membership program. With a home membership, your customers buy an annual membership to have you deliver flowers at designated times during the year.

If you don’t know anything about flowers or the business of flowers, consider contacting a florist in a different area and asking them a few questions. The best way to find out the ends and outs of a business is to speak to someone who is doing it.

Next, take a few classes. The Floral Design Institute, offers courses for students at all levels. From the basics to artistic design, and how to set up your business. The American Institute of Floral Designers and the Society of American Florist are also good sources of information.

If you have a passion for the petals this may be the business for you.


American Institute of Floral Design
Floral Design Institute
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Content copyright © 2008 by Jordan Mercedes. All rights reserved.
This content was written by Jordan Mercedes. If you wish to use this content in any manner, you need written permission. Contact Jordan Mercedes for details.

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