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Starting a Floral Design Business
When the florist steps into a busy office, everyone wonders who will be the lucky recipient of the beautiful, living works of art. It’s good to receive flowers; have you ever thought about selling them?
Becoming a florist is a great profession for those who are creative, sentimental and love a great celebration. Not only can you build a successful business, you can bring joy to the lives of your customers.
The tough part is getting started. You’ll have to decide if you are going to specialize, or create a niche. Weddings, corporate décor or partnership with a party planner. Another option is to start a home membership program. With a home membership, your customers buy an annual membership to have you deliver flowers at designated times during the year. This is an absolutely great service because you can pre-select your floral gifts, scheduling them to arrive just in time for that special occasion.
If you don’t know anything about flowers or the business of flowers, consider contacting a florist in a different area and asking them a few questions. The best way to find out the ends and outs of a business is to speak to someone who is doing it. You can find someone who will allow a short apprentice program so that you can experience the day to day running of the business. This will be a win for you and a win for the florist.
Next, take a few classes. The Floral Design Institute, offers courses for students at all levels. From the basics to artistic design, and how to set up your business. The American Institute of Floral Designers and the Society of American Florist are also good sources of information.
The biggest part of becoming a successful business owner is to do what you love. If your passion is flowers then let that passion lead the way to an exciting career. Offering a service that you love, will attract customers who appreciate your dedication to floral beauty,they will also appreciate your passion and love for what you do. Everyone loves the surprise of a fresh bouquet.
Content copyright © 2014 by Jordan Mercedes. All rights reserved.
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