If you work for a non-profit and you’re trying to raise money for your cause, you have got to be up on the social networking phenomenon. I’ve written about this phenomenon, and how it affects charitable organizations, in the past. I call it “social networkanthropy,” which is a cross between social networking and philanthropy. It’s happening right now, every minute, and you’ve got to be in it to take advantage of it.

Well, now, there are officially no more excuses because the Case Foundation is about to give non-profits a great big break. Starting September 8, the Case Foundation will launch their free social networking tutorials entitled, “Gear Up for Giving.” This program, with support from Goldhirsh Foundation and See3 Communications, is absolutely free to non-profit organizations and individuals interested in learning how to leverage social media.

Gear Up for Giving is a month-long series of free tutorials and live Q&A sessions run by what the Case Foundation calls “giving gurus.” In addition, the Case Foundation has put together social media tools and resources for non-profit organizations to use to their advantage.

If you participate in this free campaign, you’ll learn how to use social networking outlets like Facebook and Twitter to raise awareness about your organization, spread your message to more people than ever before, and increase donations to your non-profit. How could you pass up this great opportunity?

Gear Up for Giving, which will officially launch next week, will offer access to some of the best-known experts on leveraging social media for social good, including Beth Kanter, Allison Fine, Katya Andresen, Geoff Livingston and Holly Ross, among others,” according to the Case Foundation’s Facebook site. “In addition, we've compiled some of the best resources we feel the web has to offer for helping nonprofits navigate the world of social media.”

During the live Q&A sessions, you can ask the gurus questions via on-line chat. Or, if you sign up for the tutorials now, you can submit your questions in advance. Sessions start September 10, and run twice each week through October 1. Go to the Case Foundation website to get a schedule. You can even sign up for an RSS feed to remind you when the sessions are held.

I can’t wait to hear what these "giving gurus" have to say. What about you?

Case Foundation Gear Up For Giving
Social "Networkanthropy": A New Movement
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