A pod cast is like an audio blog. It is a new tool that is helping many companies extend their marketing reach. Traditionally air waves were reserved for a limited segment of broadcasters; now broadcasting is an open terrain thanks to MP3’s and similar technology.

OK, so you may be asking what is a podcast again? Well it’s an audio file. Just like a text file. The difference is they are listened to instead of read; recorded instead of typed. They are usually done in radio talk show format however; you can use your own style to share music, poetry, speeches, helpful hints and more. If you have not had a pod cast experience this is a good time to stop and go over to www.itunes.com. Click on the music store option, and then click on the pod cast option. This will give you a menu of free pod casts that you can download or listen to on site. If you like a certain pod cast you can subscribe to have each episode delivered to your computer.

Pod cast are usually done in episodes like a television show. Each week or even each day there is a new recording. For example if you are a real estate agent your pod cast may consist of daily listings and descriptions of the properties that you are showing and open house times. If you are an artist you may use your pod cast to discuss new work or to talk about your creative process.

Who will benefit from your pod cast? Your current or potential customers. Many people will download a pod cast and listen to it as they walk or workout or even enjoy in the car. Imagine each week broadcasting your own show around the world.

If you’d like to get into the pod cast game but don’t know how Annie Jennings PR provides 10 free recorded training sessions. You will learn about MP3s and other audio recording tools, how to save and store your pod cast and where to publish your pod cast.

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