It is estimated that 1 and 523 adolescents have been diagnosed with diabetes. This has become a new health concern for parents and educators. The main cause for the surge in this condition is poor diet and inactivity among young people.

The Cabot cheese company has become a part of the solution by providing relevant information for healthy eating. The site has a section called Family Headquarters. The brightly colored tabs take the visitor through options like: Mid-Week Meals, Healthy Kids, After School Snacks and a Kids Corner. In the Healthy Kids section there is even an option where the reader can ask a nutritionist a question.

The Cabot company has done a great job in expanding their business focus from just making a profit to a providing a crucial and timely service to society. After visiting the website, shoppers will remember that the Cabot Company offers cheeses that are 50% - 75% less fat to support families in making healthful food choices.

From a business point of view I’m impressed by the way this company has used an innovative approach to selling their products. They have bridged the gap between the supplier and the consumer by putting both on the same side of the table. In fact the supplier, Cabot, joined the consumer on their side of the table. They offer an E-Cheese Letter that guests can subscribe to for up to the minute cheese information; their 3-Day survival kit available at the Cabot website is a BRILLIANT idea. The discounted kit includes various cheeses designed to get a busy family through a few days or perhaps even a week of meals. The good thing about the kit is that it includes reduced fat options.

Cabot is not just out there saying “Hey buy my cheese”, they are telling the consumer how their cheese can help address the problem of family health and they are providing solutions. While I’m sure the company seeks to make money just like any business, they have done an excellent job at giving value to their customers by providing a website that takes customer to the next level. Smart move Cabot!