It’s the summer time and you can probably think of a thousand other things to do than to write your newsletter. Remember your customers (and potential customers) are counting on you to come through. Everyone knows about the Fourth of July, but there are plenty more special days to write about. Here are a few ways to get your creative juices going:

Month Long
July is the national month of the hot dog, ice cream and recreation. If you have an ezine or newsletter that has a focus on food, you can use these days to make your position known. For example, if your ezine or newsletter focuses on vegan recipes, you can discuss why the hot dog and ice cream are bad and ways to make them vegan. If you have a sports team, you can talk about the activities you have planned to help celebrate National Recreation month. You may even decide to do a giveaway based on the participation levels.

Single Days
National postal worker day is on the 1st. When you write your newsletter and get ready to mail it out, maybe you do a big fanfare for your postal worker and take pictures.

The Dog Days of Summer begin on the 3rd of July. If you have some hot deals for your customers, make sure to include this in your Ezine or Newsletter.

July 10th is the Teddy Bear’s Picnic Day. Do you have a business that caters to the children? Go all out this year and do a picnic. Have the children bring in their teddy bears for a special picnic. If you have an online business, have them send in a picture of their teddy bear at a picnic.

Do you have a green business? This day is definitely for you? On July 12th, it’s Paper Bag Day. You can mention all of the reasons why having a brown bag is much better than plastic. Are you in the farm business? Cow appreciation day is on the 18th. Don’t forget to appreciate your cows for all that they do. National junk food day is on the 21st. If you own a restaurant, make sure you include a coupon for a free piece of yummy junk food on your ezine or newsletter. There are many different ways to work this day. If you are health oriented, you can call attention to the fact that junk food is bad for you.

If you look, you can find interesting days that you can tie into your business. It’s all about getting attention and catching your reader’s eye. Remember they are just like you. They have many things competing for their attention. A catchy title or article within your ezine or newsletter will get your product read.