After you have been writing your newsletter or ezine for a while, you may begin to look for new ideas. Your readers will grow tired of reading the same thing all of the time and begin to look elsewhere or not open your newsletter at all. Having new content for readers to enjoy not only is pleasurable to your subscribers but also to potential new subscribers that they forward your newsletter to. A lot of times a potential subscriber will view a copy of what you send out first before committing to getting it in the inbox each week.

Depending on your niche you can use what’s going on in the news to bring a sense of reality to your newsletter or ezine. Top news stories can be talked about and then used as an example for your business. For example, there was a top news story about a Firefighter who wrote a diet book based on eating plants. If you niche is about dieting and exercise you can call the readers attention to the news and then tell them why eating plants is better for them. In addition, you can monetize your ezine or newsletter giving a link for the readers to buy the book or get more information (based on affiliates).

Another great way to jazz up your ezine or newsletter is to interview someone about your topic. Choose someone who is considered an expert in the field. Most people love to talk about themselves and will not charge you for an interview. It is a way to help get there name out there.

You can also add instructions with or without pictures on how to do something that your readers may enjoy. I used to write for a preschool website and from time to time we would write a how to activity for the children. It was great fun to write and was a very popular article. You can also use this as a filler section of your newsletter or ezine. You may find that it is so popular that you continue doing these types of articles each week or month.

One last suggestion would be to cover a list. If you have ever seen late night television, you have seen David Letterman and his top ten list. If having ten items is too much for your niche, you can really pick any number, just stick to that number. It will become part of your branding and readers will look forward to your list. You can write top ten health ways to prepare for summer or even make the list interactive by using Trivia to establish giveaways or contests. The sky is the limit. Use your creativity to help your ezine or newsletter gain momentum.