logo
g Text Version
Beauty & Self
Books & Music
Career
Computers
Education
Family
Food & Wine
Health & Fitness
Hobbies & Crafts
Home & Garden
Money
News & Politics
Relationships
Religion & Spirituality
Sports
Travel & Culture
TV & Movies

dailyclick
Bored? Games!
Nutrition
Postcards
Take a Quiz
Rate My Photo

new
Creativity
Family Travel
Southwest USA
Irish Culture
Home Finance
Comedy Movies
Romance Novels


dailyclick
All times in EST

Full Schedule
g
g Entertainment News Site

BellaOnline's Entertainment News Editor

g

Irvine Robbins dies at 90

Guest Author - Lorna London Sloukji

Irvine Robbins, co-founder of Baskin-Robbins died on Monday at the age of 90. Shortly after WWII, Robbins and his brother-in-law opened ice cream stores in Los Angeles, opting to open their businesses separately at the advice of Robbins’ father.

In 1945, Robbins opened his first ice cream shop in Glendale, California.
Robbins’ marketing and creative flair resonates with significant cultural moments such as the “lunar cheesecake” flavour that launched the day after man first landed on the moon.

Naming ice cream flavours elicited more excitement from loyal customers who relished in names like ChaChaCha, for cherry chocolate chip or Raspberry Cheese Louise.

Born in Winnipeg, Canada, Robbins and his family later moved to Tacoma, Washington where his father opened The Olympic Store ice cream business.
In his father’s ice cream store, Robbins spent his working days scooping cones and making customers happy. It was there that he decided he wanted to have a happy feeling when starting his own business.

In 1945, after he served in the army, Robbins used his bar mitzvah money to open the Snowbird Ice Cream store in Glendale.

Meanwhile, Burt Baskin, who was married to Robbins’ sister Shirley, also opened Burton’s Ice Cream in Pasadena in early 1946.
Only two years later, the three Burton’s shops and the five Snowbird ones combined into one business, with the introduction of the 31st flavour—chocolate mint.

Business was doing well, and the brothers-in-law soon sold their stores to managers. In 1963, they renamed the company to Baskin-Robbins, into what would become an empire.

Many ice cream flavours were experimented with at a factory in Burbank, but only about eight would successfully make the market each year.

By 1949, Baskin-Robbins had 43 stores and about 500 when United Fruit Co. bought the empire for $12 million in 1967.

Baskin died at the age of 54, only six months later.

Robbins retired in 1978, after 11 more years of company involvement. Twenty five years later, Baskin-Robbins had 5,500 stores worldwide.

Robbins was married to Irma (nee Gevurtz) with whom he had three children: John, Erin, and Marsha. His son, John, wrote a highly-acclaimed diet book, “Diet for a New America” in 1987 and is a vegan.
After his retirement, Robbins nestled in Rancho Mirage with an ice cream counter in his own house.

Funeral services will be held privately. Robbins is survived by his wife, daughters Erin and Marsha, son John, sisters Shirley and Elka, five grandchildren, and four great grandchildren.






Add Irvine+Robbins+dies+at+90 to Twitter Add Irvine+Robbins+dies+at+90 to Facebook Add Irvine+Robbins+dies+at+90 to MySpace Add Irvine+Robbins+dies+at+90 to Del.icio.us Digg Irvine+Robbins+dies+at+90 Add Irvine+Robbins+dies+at+90 to Yahoo My Web Add Irvine+Robbins+dies+at+90 to Google Bookmarks Add Irvine+Robbins+dies+at+90 to Stumbleupon Add Irvine+Robbins+dies+at+90 to Reddit




RSS | Related Articles | Editor's Picks Articles | Top Ten Articles | Previous Features | Site Map


For FREE email updates, subscribe to the Entertainment News Newsletter


Past Issues


print
Printer Friendly
bookmark
Bookmark
tell friend
Tell a Friend
forum
Forum
email
Email Editor


Content copyright © 2014 by Lorna London Sloukji. All rights reserved.
This content was written by Lorna London Sloukji. If you wish to use this content in any manner, you need written permission. Contact Trina Boice for details.

g


g features
The Fault in Our Stars Shines

Box office shows monster sales for Godzilla

Amazing Spider-Man 2 opens

Archives | Site Map

forum
Forum
email
Contact

Past Issues
memberscenter


vote
Poetry
Daily
Weekly
Monthly
Less than Monthly



BellaOnline on Facebook
g


| About BellaOnline | Privacy Policy | Advertising | Become an Editor |
Website copyright © 2014 Minerva WebWorks LLC. All rights reserved.


BellaOnline Editor