Want to drive traffic to your website? I’m sure the answer is yes! But if you’re like most of us you’re so busy working your business that you don’t take time to grow or promote your business. If you learn to use a few tips and tricks with Google Ad Words you can set things up to drive traffic to your site. In our “Without Leaving the Office” series we look at how using ad words can increase your online exposure. When people are searching for something you want them to find you, your product or your service. If you use the appropriate ad words your website will come up at or near the top of the list. I was recently researching a story on laptop bags. I did a search and found a wonderful little company called Run Away Rabbit. They came up first in the list so I looked into what they had. Now, Run Away Rabbit is the maker of the classic bunny slippers and other soft and comfortable accessories. I didn’t expect to find a laptop bag on their site, but it was there. They call their bags the “Pretty Bag” and a laptop fits perfectly into it. When I spoke with the owner, she mentioned that they use ad words. For this company that was a very smart choice. Without the adwords some other company would have come up at the top of the list.

Web Savvy (www.websavvy.com.au/) understands the use of adwords, and they also understand that many business owners don’t even know how to get started. On their site, you will find a free 5-day video course where the presenter, Mike Rhodes walks you through the steps that it takes to get started. The video is easy to access, simply by entering your name and email address and by replying to verification. Once the process is complete you get a link to the 1st of the video series. They continue to show up in your box until the course is over. This is one of those “don’t” miss opportunities if you have been thinking about adwords for your business. There’s nothing to buy, plenty of information and you can begin applying what you learn right away. You can learn how to use Google AdWords Without Leaving the Office