Newsletter writers ponder the question of what your readers want to read about. It's is an age old question that is not easily answered. When writing your newsletter, you must keep in mind the reason why you are actually writing the document. It helps to know the answer or to find a way to get the answer.

Typically your newsletter will consist of topics surrounding your niche. There are times though when something is going on in the world or there is just a need for change and you may want to veer off and add new things. Depending on your topic, that is a great thing to do. Most of your readers will find it refreshing and they will feel that they can count on you to keep it lively. If your topic is more of a conservative nature, a change may come as a shock to your readers and you may get a few unsubscribes.

The best way to find out what your subscribers want to read about is to ask them. You won't be able to please everyone, but you can at least get a feel for what you should add. Use a polling system or ask questions at the end of your newsletter and look for responses. Majority does rule in this case but don't rule out the other ones. Use those ideas to sprinkle in other topics into the newsletter. You won't be able to please everyone all of the time, but it helps you make sure there is something for everyone.

You should also solicit feedback within your newsletter. Once you have toughened up your skin, you can view feedback as a gift and use it in a positive manner. Most people will not be rude, but give you good constructive feedback. The other comments can be disregarded. Asking for feedback will also tell your subcribers that you really care about their opinions. Opinions will also tell you that your subscribers are reading your newsletter and care enough to let you know what they are looking for. It's better to have that than to have them leave for your competition.

Take a look at some of your competition's newsletters. You should never copy their newsletter, but it will help you to brainstorm some ideas of your own.