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Introduction to Ezines and Newsletters
Many of you already know about ezines and newsletters; what they are and what they are about. And many of you have probably subscribed to a few of them yourself before embarking on the notion of creating one for your business. With so much information floating around on the internet today, it is important to understand the role that ezines and newsletters play in today’s online market.
Ezines and newsletters are just one of the myriad ways of communicating with your clients, customers or audiences. They provide a more simplified way of connecting and communicating with the people who mean the most to your business. Whether you have a small business, belong to a large corporation or is part of an organization, ezines and newsletters are very effective in communicating with those who keep your business thriving.
Ezines and newsletters are efficient ways of communicating behind the scenes of your business’s or company’s vision, mission or brand. They can tell a story. The story of progress, accomplishments and expansions. They can inform people about new products and launches or special offers. They can educate a clientele on a particular cause and effect the company is trying to achieve. They can even provide statistical or special reports.
Ezines and newsletters usually contains some content that is not found on the website itself, but yet points to what is new within the site or company. Ezines and newsletters can be anything from an infrastructural communication agent to a news and update report.
Ezines and newsletters can also be used from what I call a “business/personal” point of view. Many individuals run their own informational websites and accumulate followers along the way. In these types of instances the ezines and newsletters are used to convey to their followers, a round-up of links and blogs they found to be informative, entertaining or inspiring.
You may now be asking yourself “How do I go about creating or producing an ezine or newsletter for the purposes you gave above?” Well, that is what the Ezines and Newsletters site here on Bellaonline.com is all about.
The creation and construction of ezines and newsletters is not a black and white subject. There are many parts and components that must be considered. There are many questions that need answers before you begin. There is a planning process and you must know the purpose and goal of your ezine or newsletter.
On this site we discuss various topics and subjects that make up an ezine or newsletter. Topics like:
> Templates and platforms
> Subscriptions-free or paid
> Using HTML or Text
> Email Newsletter Marketing
> List and traffic building
> Auto responders
However, these are just a few of the topics that will be discussed here on the Ezine and Newsletter Site. And let’s not forget any questions you may have personally. There are many more aspects to be discussed and the internet is constantly changing. In that respect, businesses, companies and organizations must also strive to keep up with the change. They must always be aware of what’s changing in the communication industry of ezines and newsletters.
Each week you will find articles, tips, advice and information to not only help you create successful ezines and newsletters, but also show you how to make them profitable or of monetary value to your subscribers. So, if you are looking to learn the inside scoop on the ezines and newsletters industry, this is the place for you.
I encourage you to visit this site often. Please do consider signing up for this Site’s newsletter so you can stay on top of what’s happening. I also invite you to join us in the Ezines and Newsletters community forum where you can ask questions and engage in conversation. You can also contact me by email with any specialized questions or one-on-one help you may need. I look forward to hearing from you and assisting you on your endeavor.
Grace Dooley, Editor
Ezines and Newsletters Site
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