Locked tightly within the deepest levels of the unconscious mind can be found many powerful and emotionally charged “money” values.

Money values literally mold our financial destiny. Internal money values influence and direct the ability to make, spend and enjoy money. These powerfully charged values guide our day-to-day financial decisions and actions. Want more abundance and wealth? Learn to recognize and acknowledge your personal money values.


My Definition of Values:Values are those guiding principles in which you have an emotional investment and this investment is so powerful it can unconsciously and consciously direct day-to-day activities.

Where did you get or develop these values? During childhood you watched and listened to the important people in your life. You gathered and formed values from these role models and your own life experiences. Today, as an adult, values are a combination and blend of both childhood and life experiences.


There are hundreds of values that guide us through life. In this article, we’ll be looking at the specific values guiding and governing the relationship with money.

Values clarification - A good place to start is by figuring out what you value most about making, spending and enjoying money. Making a financial goal is wonderful but if it's not in alignment with your values, you’ll unwittingly self-sabotage financial successes.

Here are some examples of money values: Freedom, community, achievement, anger, acceptance, charity, dignity, family, generosity, greed, growth, happiness, honesty, harmony, honor, independence, integrity, identity, joy, power, respect, leaving a legacy, leisure, responsibility, retirement, security, self-esteem, self-discipline, service, strength, spirituality, struggle, success, stress, time, travel, using my talents, recognition, wisdom, trouble, unhappiness, disappointment, discord, and so many more . . .


Reading these five statements, do you agree or disagree?

1. Money creates tension among family members, especially in a financial crisis.
2. Most people can be trusted until it comes to money.
3. When I think about money I get excited and enthused.
4. I believe women can handle money just as well, if not better, than men.
5. Most celebrities make and waste too much money.

Did these sentences give you a glimpse into some of your predominant money values? Which value(s)did the sentences elicit? There’s no right or wrong and there isn’t one particular value per sentence. Each sentence can encompass several values.

Isn’t it interesting how quickly we all form an opinion and make a judgment? We do this in real life too. Every time we’re exposed to a “money” situation, we’re making a judgment based on the values we've learned to associate with money.


Let’s take this one step further -

~ When you hear the word “MONEY,” which values come to mind? Take some time and write a list of at least five values you believe about the word money.

Example: Power, greed, charity, lack, happiness, etc.

The values you’ve written for “money” are the values currently governing how positively or negatively you’re allowing money into to your life.

For example, if unconsciously you believe that with an abundance of money people will perceive you as greedy, wouldn't you probably hold yourself back from making loads of money? Couldn't making, spending and enjoying money become uncomfortable?

If the values you associate with money are positive, you’ll have positive experiences with money. If the values are negative, you’re unconsciously working to keep “money” and the negativity it represents, away from you.

What are the positive values you gave to the word money?

What are the negative values you associate money? Could these negative values have an affect on your financial future? How can you turn negative values into more empowered and positive ones? And if you did, would your attitude toward abundance and wealth become more empowered and positive?

The word “money” has no value until you give it a value. Money is neither positive nor negative; it’s your interpretation that gives it a positive or negative value. If you’re not financially where you want to be, it may be time to take a closer look at the “value” you’re placing on the word money.

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