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BellaOnline's Mission Statement reads:

BellaOnline is an encouraging, supportive publishing community for women. We provide free training, support, and promotion so writers may reach their personal and business goals. Overall, BellaOnline delivers high-quality, helpful, trustworthy content, at no cost, in a low advertisement environment for our millions of visitors.

BellaOnline is not a corporation, or an entity with large funding. In a world where most content sites are owned by TV and Media conglomerates, we are fiercely independent. We are a community of women who live all around the globe. We support each other, train each other, and together we strive to offer the highest quality content we can to our visitor audience. We do not do this for profit. As you've probably noticed, we run no pop-up ads, no pop-under ads, no interstitial ads. We donate many of our ads to charity organizations. We bring in solely enough money to pay our operational bills, so that our visitors can enjoy our site in as ad free environment as possible. Any extra ads that we have available go to charity organizations.

Our editors are never paid for what they write. They write solely about things they personally enjoy and believe in. If an editor recommend products, it is because those products are ones she has used and enjoyed. In turn, our visitors trust us to offer honest, unbiased information and guidance on our topics.

BellaOnline prides itself on being extremely ethical. We are the 2nd largest women's website on the internet, behind iVillage (owned by NBC). We do this all without paying for marketing, without having a big office or big budget. We run as leanly as we can so that we can benefit as many charities as possible.

We realize it can be hard for visitors to accept that a site like ours really exists. Other "women's sites" are owned by men, run by men and have paid writers churning out "press releases" for handbags and expensive lotions. One "women's network" is nothing more than an advertising agency claiming every site that runs their ads is a part of their network, to inflate their traffic numbers.

Here at BellaOnline, we don't fudge our statistics. We are run by women. We are written by women. When we state that we receive over 20 million pageviews a month, we only count visitors to our BellaOnline site. Period. We, on our one site, with our own editors writing the content, receive over 20 million pageviews a month. We are quite proud of that, and proud of our status as the second largest women's website in the world.

We are glad that you have chosen to visit us!

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