New trends in fragrance? Studies show that women in the U.S. purchase fragrance as a personal treat or pick-me-up. While some of these purchases are done as often as once a month, the study also shows that you're looking for variety as well as the ability to experiment with different scents.

Trends in Fragrance

Sample Sizes

This brings the first trend of sample kits or sample sized scents that are less than the traditional 1 ounce or 3.4 ounce bottles. The smaller sizes give you the ability to have your scents more portable when moving about. Miniature sized roll-ons and spray bottles allow for a way to freshen up your perfume as the day progresses.

I've seen this a lot in the Natural Perfume side of the industry. Companies such as Roxana Illuminated Perfume and Mandy Aftel’s Aftelier Perfumes offer sample sizes of Natural perfumes.

Squared Designs

The shapes of containers have changed. While traditional rounds are still in demand, the squaring of bottles has brought an innovative look to perfume containers. You'll see half ounce square containers offered in sample packs that make it easy to have variety as you move about, be it short or long distance traveling.

Some have portable cushioned container cases that are often made from eco friendly fabrics such as hemp or other recyclable materials. They're made to slip right inside your purse for convenience.

Shelf Presence

For those of you that are on the entrepreneurial side of things, creating sample kits and packaging them so that they command the attention of others, is great for shelf presence. Your shelf presence is extremely important when you're needing to standing out from the crowd and capture the attention of prospective buyers.

Samples, bottle designs and packaging for shelf presence are just a few of the many trends in the world of fragrance. Give yourself an opportunity to explore the current trends by visiting your local mall or boutique. Let us know how well they work for you.

Until next time,

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