Brewing up Business - Dogfish Head Style
Sam Calgione, founder, rocket fuel, and energy behind Dogfish Head Craft Brewery provides a rare glimpse inside the world of entrepreneurship in his book, Brewing Up a Business, first published in 2005.
Dogfish Head has gained such a robust following among craft beer enthusiasts that long queues are guaranteed in season, patiently waiting for their own off-centered experience at Dogfish Head Brewings & Eats in Rehoboth Beach. The brewery at Cannery Village in Milton, Delaware is another sign of the poppin’ success brought center stage by Calagione. Expansion has become a way of life, all with the goal of satisfying a growing fan-base that demands the edgy brews that result from out-of-the-box thinking.
Calagione has gone from “OH MY GOD! WHAT AM I DOING?” to savvy success, developed out of passion for brewing and a dedication to off-centered beer lovers.
Brewing Up a Business – Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery is a tale of entrepreneurial adventure. Calagione developed from a youth who consistently pushed the limits into a young adult committed to change the laws of Delaware. He etched his own style into brewing history, establishing a brand, growing an idea and leading with a vision of ever-expanding ideas and ideals. This fascinating account is a master game-plan for any entrepreneur on a quest for business knowledge.
The discovery of the uniqueness that is Dogfish Head was the result of an evolution of inspiration, errors, and observation, with an eye on what ignited the taste-buds and spirits of his established clientele. Calagione has a talent for making lemon drops out of lemons, as well, and is a valuable model for anyone with an entrepreneurial twitch for adventures in business.
For the beer lover with hop-lovin’ taste-buds, Sam details his “killer-app” 60 Minute IPA and the process that produces it, Immort Ale and Lawnmower Light; the joys of developing a brewery restaurant; the keys to effective marketing; management skills; leadership skills; and much more.
Brewing Up a Business – Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery makes a great Father’s Day or birthday gift – one that would actually be welcome and READ!
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