I picked up a can of Hunt's tomato sauce the other day at the grocery store because it had the claim, "100 percent natural," on the label. The claim meant nothing because it contained other ingredients including citric acid, water and natural flavoring (a catch-all phrase which could mean just about anything).
The lesson here is if you are a food allergy sufferer or concerned about what you eat, like me, then read the ingredients. The word, "natural," on the label is pretty meaningless.
Here's the latest article from the Allergies and Colds site at BellaOnline.com.
Natural labeling confusing
Even labels with the term "natural" need scrutiny by food allergy sufferers.
http://www.bellaonline.com/articles/art69209.asp
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Sheree Welshimer, Allergies and Colds Editor
http://AllergiesandColds.bellaonline.com
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