In the new electronic age, on-line networking has become extremely important as millions of professionals attempt to connect not only for business reasons, but for their job search as well. While there are many websites for this purpose, LinkedIn is one of the most popular. I’m on LinkedIn – Now What? by Jason Alba provides readers information on how to use the tool as well as the history and concept behind the tool itself.

I’m on LinkedIn is divided up into three primary sections to make it easy for the reader to navigate to the area where they need the most assistance. Part I of the book provides a detailed background of LinkedIn history. It also discusses the initial procedures for successfully setting up an account. This section can be particularly important to professionals searching for employment. Think of LinkedIn as another online resume. When LinkedIn is used as a job search tool, potential employers or others who are networking will look to see what you are all about. This includes information such as current and past employers, skills and hobbies. The book advices you to take your time completing this section. You will want to put your best “electronic foot” forward.

Part II is entitled “Making it Work for You”. Sometimes users have a misconception of exactly what LinkedIn can and can not do. This section demystifies it for a better understanding of what it can do for you. The primary discussion centers around finding both individual and group connections. This section will also discuss how LinkedIn can be beneficial to you as a professional.

Part III, the final section is entitled “Wrapping it up”. This section takes LinkedIn and personalizes it for the reader. This section discusses when all may not be going well in your LinkedIn world particularly when dealing with unethical practices and Internet etiquette. It also provides resources which will take you beyond LinkedIn. The purpose of this section is to show how LinkedIn can enhance your networking experience.

I’m on LinkedIn provides little known features of the tool that even the most experience users will find helpful. It also includes features that are new as of the book publishing. I would recommend this book to all LinkedIn users. New users will find I’m on LinkedIn an extremely helpful resource tool to use as they start to engage in on-line networking. Experienced users may also find that this book can be a handy resource guide to enhance their usage of LinkedIn.