Guest Author - Theresa V. Wilson

You receive them in the mail, see them on store counters, or they are handed to your at organizational meetings. Can you think of the name of your most popular print newsletter? What about the title enables you to remember it? Does it rhyme? Does the title include a “memorable” word? Is a phrase or logo attached to it?

When making decisions about the appropriate name for your newsletter, always keep in mind the image you want to project to your reader. How do you want them to remember you, your organization, product or service? Your newsletter’s name should communicate that thought.

There are several helpful ways to select a name for your newsletter:

The “mind mapping”exercise-- Get input from others you trust. With a group of family or friends, practice “tossing ideas”. Make sure everyone understands the target objectives (description) of your newsletter content. You may want to write this information on flip chart paper and position it for all to see. Ask each individual to express ideas based on the content objectives you’ve outlined. Encourage creativity, make it fun;

Write each idea on the flip chart for all to see; no matter how ridiculous or odd it may sound. Sometimes it is only a matter of rearranging words to perfect the combination;

Take notes. After the session, review the ideas and consider your options.

Use the internet (keyword: Newsletter Names) which offers a variety of words you may choose to create a name for your communication tool.

Take your time! Newsletter titles can make lasting impressions—which is what you want. The title can either identify the content or the description of the organization you represent. Whatever the choice, make sure the name of your newsletter represents the image you want to project.

Keep in mind it is important you identify your readership. Will your subject be geared to men, women, or mixed? What are their ages? Are they professionals, sports enthusiasts, at-home moms, etc.? If you maintain focus on the composition of your readership at all times, success is guaranteed. Newsletters make great marketing tools. With proper planning, you can create a heading that will showcase your product, service, or organization in a unique way. Remember, it begins with the title.