Does the Nose Really Know?

Does the Nose Really Know?
Does the nose really know? We're talking perfume here. In a world where personal preference and perfume choices go hand in hand, it's extremely important that you get what you like. Unless you make your own scent blends, in the world of perfumery, you're at the mercy of what is known as "A Nose".

The Nose is the person that actually creates a fragrance. It's their job to give you the best possible fragrance as it emerges from an idea to an actual finished product in a bottle. Did you know that the creation of a perfume can take as little as nine month or as long as four years?

The Road to a Great Perfume

How does it all begin? Naturally there's the educational part. There are schools such as the prestigious ISIPCA (Institut supérieur international du parfum, de la cosmétique et de l'aromatique alimentaire) scent school. There are other schools for this type of training and there are some perfumers that are self taught. Your interest, desire and financial ability will determine which route you can take. Once training is over, a good job or business startup will put you in a place of seeking what's best for you.

When working for a company, the company might be the one that gets an idea for a blend. Depending on the size and popularity of the brand, the designer might be the one to come up with a concept. It can also come from the marketing team of a company. Fashion and lifestyle are also contributing factors to this creation. Some companies have in-house perfumers. However, in most cases, companies are obliged to call on professional perfumers to work with them in order to create a blend.

Some companies provide the raw materials such as, essential oils, plant extracts, flowers, gums, tinctures and aldehydes. The perfumer also has to translate emotions into the blend. For example, the smell of a rose from your garden might be one of softness and sensuality, it doesn't come across as such going straight from the flower into a bottle. The perfumer has to interpret the scent of any given flower and create a blend that will produce a hefty bottom line for the company. It has to be unique to the brand, smell good, last when worn on the body and provide the individual purchaser with confidence enough to keep wearing it.

When you're in the market for a great perfume, you're depending on what has been created by a professional. In the case of whether or not the perfumer/Nose, Knows, I'd say the Nose is more often than not, on the right track.

That's it for this week!

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