Guest Author - Beth Schreibman Gehring
Creating yourself as a brand is one of the best things that you can do to market anything that you're creating. Your personal brand is a blend of many things; the colors that you love, the season of the year that you adore, places that you love to travel to; everything and anything can be a part of it. The first thing that you'll want to do is to create a vision board. You'll find a how-to for creating a vision board featured on this site under the subject “Inspiration”. Once you’ve created your vision boards, the next step is to create a branding poster. This you will do either by hand or if you have access to a computer you’ll need a good publishing program like Apple’s Pages or Microsoft’s Publisher. Both of these will have the poster creating tools and templates that you’ll need. No one but you ever needs to see this so don’t be overly critical of yourself. That being said, by the end of this project you just might have a poster/flyer that really represents what you’re creating in the world and you’ll want to share it with everyone. The vision board is much more personal but the branding poster is a tool that everyone should be able to see and know exactly what you're doing within seconds of looking at it. The branding poster is the distillation of many of your dreams and desires into a few simple images and words. It’s the visual equivalent of what’s known as an elevator speech. An elevator speech is your corporate or personal mission statement condensed into an effective three-sentence speech that would take only the amount of time to go between 10 floors to present. The goal of an elevator speech is to let anyone that you meet know very succinctly who you are and what you do. A well-crafted branding poster does exactly the same thing; only it accomplishes the task visually.
To create an effective branding poster, take a look at your vision boards and take your favorite images and words from them. Then find as close to the same images on the Internet and cut and paste them into the program template. Always make sure that you obtain the written permission of whoever owns the images that you will be using especially if you eventually want to use your branding poster as a marketing item. Then you’ll want to add your words and embellish them a bit as if you were really putting this out there as a marketing piece-who knows? If you like it enough, you just might. Many of my most successful flyers and brochures have been born as a result of this exercise. Then print it out and applaud your fabulous self! If you are looking for some simple direction, you can write me at my creativity email to send me a copy of your branding poster. I will be more than happy to give you my feedback.