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A New Year A New Beginning


Welcome to a new year and a new beginning. As with all "new" years that come around, most people take time to make resolutions for the New Year. They take time out to re-evaluate and re-assess their goals and accomplishments for the coming year in any and every aspect that concerns them and their lives. And so it is with business and services.

The beginning of the year is a great time to start an editorial calendar if you don't already use one. An editorial calendar can help you plan ahead and stay on track. It is a way of seeing the overall picture or the big picture of what you are doing and trying to accomplish at the same time. Editorial calendar is helpful in way-laying writer's block and other little foxes that get in the way of accomplishing or reaching your editorial goals. Which brings us to goal setting for the New Year.

What are your goals for this year? Did you accomplish or achieve the goals you set last year? What results would you like to see this year compared to the results you saw last? These are a few of the questions to be asked as you embark on a new year and new beginning.

The beginning of a new year is also a good time to get re-organized, to chart a straighter course for your newsletter or ezines. It's also a great time to even consider a make-over for your newsletter or ezine. Maybe add something new to entice your readers even more this year? Be sure to evaluate what parts of your newsletter or ezine is attracting the most attention and which ones are not. This is where you can replace it with something else that would be of greater interest to your readers.

While your newsletter or ezine may have a marketing value of promoting products, services or even businesses, everyone appreciates a little humor now and then. Some even appreciate little tidbits of wisdom to the wise. And then again don't forget to add a little bit of you in it as well. Help your readers get to know you a little more this year and even your family in some respect. But again be warned not to share anything that is too private and definitely ask permission from family members before including them.

So as this year progresses into the future it is good to consider bringing your newsletters or ezines up to a higher standard. Not to just any standard, but to a standard that will serve not just a business purpose, but also build some what of an acquaintance/friendship relationship with your readers. However, always keeping it strictly professional.

So here's to you and your success for this new year and many years to come.
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Content copyright © 2013 by Grace D. Dooley. All rights reserved.
This content was written by Grace D. Dooley. If you wish to use this content in any manner, you need written permission. Contact Grace D. Dooley for details.

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