What makes someone decide that they want to receive your Ezine? There are a number of different reasons. No one wants to have a clogged inbox. They want to know that if they sign up, you won’t waste their time. They want to be enhanced and gain knowledge that they would only get by reading your Ezine. Remember, for one idea, there are many Ezines already out there. If you want to build a subscriber base, you will have to catch their attention and sustain it.

Subscribers also want to know that they are just like you. They want to be able to relate to you in some fashion. They want to learn what you have to say about a particular idea or niche. Maybe they are in the learning stages and want to educate themselves. Either way, it is best to have the most up to date information to share with your subscribers. Create a page where someone can sign up for your newsletter. Within that page, list reasons why they should press the enter button and come aboard.

• Free Subscription. If your Ezine or Newsletter is free that should be the first thing you list. Something for free always gets attention similar to free samples. List it as your number one reason why they should sign up.
• Consistency. Is your Ezine daily or weekly? Let the potential subscriber know how often they will receive an email. Certain topics may warrant a daily email and others may not. Do your research and find out what your competition is doing to help you gauge it.
• Format. Ezines and Newsletters come in text or html. There are times when it can be tough to see html like from a cell phone. Make sure you let the potential subscriber know what format your newsletters will come in. If you can, give them a preference in what format they can receive.
• Email Protection. Potential subscribers will want to know what you are going to do with their information. It is best to let them know that you are not going to sell or forward the information to anyone else. They want to know that you will keep their information confidential.
• Unsubscribe. All Ezine and Newsletter owners really dislike the word unsubscribe. You must tell the potential subscribers that they will be able to stop receiving the newsletter or ezine if they want to.

When you are up front and honest with the readers, they will repay you in loyalty. Do not try to hide anything from them. It’s best to put it all out on the table.