logo
g Text Version
Beauty & Self
Books & Music
Career
Computers
Education
Family
Food & Wine
Health & Fitness
Hobbies & Crafts
Home & Garden
Money
News & Politics
Relationships
Religion & Spirituality
Sports
Travel & Culture
TV & Movies

dailyclick
Bored? Games!
Nutrition
Postcards
Take a Quiz
Rate My Photo

new
European Travel
Action Movies
Bible Basics
Houseplants
Romance Movies
Creativity
Family Travel


dailyclick
All times in EST

Autism Spectrum Disorders: 4:00 PM

Full Schedule
g
g Wine Site

BellaOnline's Wine Editor

g

Banned Wine Labels


Most countries have fairly strict regulations about the design and contents of wine labels. More countries are insisting on health and allergen warnings being included and the size and type of font used for statutory information is also specified. If regulations are breached then the winery is liable for a fine. In some countries, including the United States, wineries have to submit their proposed labels for approval to a government agency before use and labels can be rejected for because the images used are not considered suitable.

California’s well respected Kenwood winery introduced a premium series of wines with a label bearing a specially commissioned work of art. For 1975, the first vintage in the series a small strip across the top of the label had Californian artist David Lance Goines’ ‘Hillside’. The label was rejected as being ‘obscene and indecent’ because just noticeable was the outline of a tiny female nude lying on the hillside. The label was resubmitted with a skeleton instead but that too was rejected and a bare hillside was used instead. Twenty years later the label was resubmitted and accepted.

Artistic nudity has been a recurring problem. The most famous was Chateau Mouton Rothschild’s 1993 vintage which had a pencil sketch of a reclining nude. The winery didn’t even bother submitting the label and a plain background was used on wines exported to the USA. Today the blank labels are collectors’ items.

It wasn’t just nudity that ran foul of the censors. New Zealand winery Cooper Creek’s popular ‘Cat’s Phee on a Gooseberry Bush’ Sauvignon Blanc bore that name only in the USA where the authorities demanded an unnecessary ‘h’ added to the second word.

Decisions sometimes seemed arbitrary. Some years ago I visited Americana winery in New York’s Finger Lakes. They had a range of wines with patriotic labels but when they resubmitted a label for a new vintage it was rejected because it had an image of George Washington, although the same label had been approved for previous years.

In 2003 the approval process was reorganised, and the Alcohol and Tobacco Tax and Trade Bureau, known as TTB took over from the Bureau of Alcohol Tax and Firearms (BATF). Label approval could be done online and TTB took a much less restrictive attitude. It has been under the TTB that there has been an explosion of inventiveness in American wine labels.

Individual states can ban wines because they don’t like perfectly legal and approved labels. Bonny Doon’s punning ‘Cardinal Zin’ Zinfandel with a cartoon by Ralph Steadman was banned in Ohio on religious grounds.

In 2009 Alabama withdrew their previous approval from Cycles Gladiator which uses an antique painting of a nude lady flying with a bicycle. Hahn Family Wines, who own the brand, weren’t too upset because news of the banning caused sales to quadruple nationwide.

Ask questions and talk about wine on our forum.





Peter F May is the author of Marilyn Merlot and the Naked Grape: Odd Wines from Around the World which features more than 100 wine labels and the stories behind them, and PINOTAGE: Behind the Legends of South Africa’s Own Wine which tells the story behind the Pinotage wine and grape, also available for the Kindle.





Add Banned+Wine+Labels to Twitter Add Banned+Wine+Labels to Facebook Add Banned+Wine+Labels to MySpace Add Banned+Wine+Labels to Del.icio.us Digg Banned+Wine+Labels Add Banned+Wine+Labels to Yahoo My Web Add Banned+Wine+Labels to Google Bookmarks Add Banned+Wine+Labels to Stumbleupon Add Banned+Wine+Labels to Reddit




RSS | Related Articles | Editor's Picks Articles | Top Ten Articles | Previous Features | Site Map


For FREE email updates, subscribe to the Wine Newsletter


Past Issues


print
Printer Friendly
bookmark
Bookmark
tell friend
Tell a Friend
forum
Forum
email
Email Editor


Content copyright © 2014 by Peter F May. All rights reserved.
This content was written by Peter F May. If you wish to use this content in any manner, you need written permission. Contact Peter F May for details.

g


g features
RayLen Vineyards and Winery, North Carolina

Shadow Springs Vineyard, North Carolina

Raffaldini Vineyards, North Carolina

Archives | Site Map

forum
Forum
email
Contact

Past Issues
memberscenter


vote
Poetry
Daily
Weekly
Monthly
Less than Monthly



BellaOnline on Facebook
g


| About BellaOnline | Privacy Policy | Advertising | Become an Editor |
Website copyright © 2014 Minerva WebWorks LLC. All rights reserved.


BellaOnline Editor