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Business Coach

November 6 2013 Business Coach Newsletter

Hello Savvy Womanpreneur!

It’s a beautiful day here in Miami and I’m daydreaming about going fishing with my dad. Although I am not the greatest fisherwoman, this made me think about the similarities between list building and fishing.

I realize many of you have never fished. So here’s how my dad showed me how to fish. You wrap some form of bait around a hook and then toss the bait into the fishing hole.

When a fish bites the bait you “set-the-hook” by jerking up the pole which causes the hook to embed in the fish’s mouth. Then you reel in the fish.

The frustrating part is two-fold:
1. Selecting bait the fish like
2. Placing the bait where the fish are located

List building is the same idea. Think of your potential customers as the fish. You are the fisherwoman with bait and hook. The bait is something that people might find intriguing, but it isn’t your product. You place the “bait” on a web page with an invitation to try it out. Usually, this is offered for a simple non-monetary exchange.

The fish (potential client) bites the bait and exchanges her email address for the item. It’s a way of giving people an opportunity to taste your offerings.
As a marketer, you face the same challenges as the fisherwoman. Selecting the right bait and getting it in front of the fish.

This explains why you’ll hear marketers use the term “opt-in” and “opt-in bait” as a reference to an ethical bribe to attract people to your list.

Your list is the “fish keep” or database filled with email addresses or any other contact information needed for your company to stay in contact with your prospects/clients... Okay, get the picture?

There are a few more critical components that make this a successful fishing trip. I’ll share that with you in my next tip...

In the mean time, check out my new article:

Surefire Ways to Build a Strong Following (that will buy your products)
Are you frustrated with growing your list? When you build a strong following you have the ability to create instant cash injections in your business whenever you need it. Learn effective ways to building your list.

Peace and Blessings =)
Angel Coleman, Business Coach Editor

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