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 F E A T U R E   A R C H I V E  

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Understanding the Generation Z Student
It is safe to say that Generation Z Students will have more than one “life” identity. This includes their normal, human identities; their social media identities; their virtual gaming identities; and in some instances, their avatar identity used in virtual worlds.

Podcasting for Auditory Learners
The component driving the popularity of Podcasts can be summed up in one word: convenience. Podcasts are increasingly popular due to ease of access to them via mobile devices such as smartphones and tablets.

Social Media for Visual Learners
I am an individual who thrives on learning new things, but one subject I find completely intimidating is math. While many of my fellow classmates could qualify as “mathletes,” math has never been included in my repertoire of skills.

Teaching and Learning in Virtual Worlds
Schools such as Harvard, the Massachusetts Institute of Technology (MIT), and Stanford have developed university tours within SL for potential students to visit the campus virtually. This is a great first step that introduces SL to students, allowing them the opportunity to learn about it firsthand.

Teaching with Wordpress
Many marketing tools today allow users to incorporate a variety of social networking applications; Wordpress is one of these tools. It can provide users with a great launching pad to begin conceptualizing their eMarketing strategy, and it can be used as a great companion tool for class projects.

Consider Your Audience
There are specific characteristics that create an effective classroom learning environment such as collaborating with fellow students, engaging students to question the instructor, and using technology to retain students’ interest.

Teaching with LinkedIn
LinkedIn is a global social media service designed for professional networking with business colleagues or future prospects. Think of LinkedIn as a progressive method of discussing your work background and exchanging business cards, minus the actual cards.

Teach Marketing with Pinterest
Years ago, marketing ideas were presented using large presentation boards, drawings, or images and an impressive narrative to add a bit of reality to how the product may be viewed by others. Do you remember the hit television series Mad Men that is set in the 1960s?

Teach Political Science with Twitter
Using Twitter in a classroom requires careful planning to ensure that incorporating it into the course syllabus will optimize the learning experience. Twitter delivers access to numerous real-time current events that can be a valuable instructional tool.

Online Lectures on YouTube
Today, educators who have traditionally taught in a classroom are being compelled to use new technologies that assist the teaching process in a virtual setting. The goal for instructors making this transition, is to shift from teaching on-campus to teaching online as seamless as possible.

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