Guest Author - Jennifer Anderson
This is the third in a series of articles on firesales.
In part 1 "How To Hold A Firesale , I covered the basics of creating a firesale. In part 2,
"How To Write The Salescopy For Your Firesale I showed you how to write the sales letter and promotional email for your fire sale.
In this article, I will share several different promotional methods. You can use one or any combination of them.
This article is an extract from 21 Ways To Raise Fast Cash
As far as the actual promotional process goes, you have several options if you
donít already have a mailing list:
1. Adwords. Since your goal is to raise money fast and since the firesale will
only be available for a limited window of time, Adwords is probably one of your
best options when it comes to marketing. Remember to use multiple campaigns,
to carefully write your text ads, and to limit each campaign to narrowly-focused
set of keywords and keyphrases.
2. Joint Ventures. Find other business owners who have large, active lists.
Offer them a very high commission if they participate (i.e. on the other of 50% or
75% of each sale). This will not only help you from the sales that they bring in
directly, but it will help you indirectly by raising your status by association.
3. Post on Forums. While most forums will prohibit you from directly
marketing your products through a thread, most will allow you to include a signature that markets your products. You can do this in all large, relevant forums
that you frequent; and when you do, make sure that you include the date of the
firesale in your signature, so that forum members gain a sense of urgency.
A firesale can be one of the easiest ways to make money fast online; however, if
you donít manage it correctly, you could find yourself spending hundreds of
dollars on products without any real return to speak of.