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The Shutdown of Newtype USA

Guest Author - Lesley Aeschliman

The February 2008 issue was the final issue of Newtype USA that A.D. Vision (ADV) released. A new magazine called PiQ was launched in March 2008 to replace Newtype USA; however, this publication shut down after the publication of the July 2008 issue. When PiQ was published, it covered anime, manga, video games, and other aspects of pop culture.

After initially being linked to Digital Manga, A.D. Vision launched Newtype USA at Anime Expo 2002 with issue 0. The first regular issue of Newtype USA was the November 2002 issue. When all was said and done, a total of 65 issues of Newtype USA were published.

A.D. Vision licensed Newtype USA from Kadokawa Shoten, the publisher of the original Newtype Magazine. In Japan, Newtype has been in publication since 1985, with its first issue released in March 1985. The original magazine is named after the Newtype evolution of humans in the Gundam franchise. Newtype USA's circulation was estimated to be around 50,000 to 70,000 copies per month.

It was pointed out by some Newtype USA subscribers that Geneon Entertainment had advertised quite heavily in the magazine. So there was speculation by some fans on the Internet that Geneon Entertainment's ceasing to distribute anime in the United States helped to bring about A.D. Vision’'s decision to shut down Newtype USA.

Unfortunately, I think that Newtype USA was hurt by a couple of things. First, at the time the magazine ceased publication, the anime bubble had already burst. Also, print publications have lost ground in recent years to online publications that are available on the Internet.

At this point, the only real anime-related print publication that is still being released is Otaku USA, but even they have started publishing more of their material online. Sadly, the days of print magazines devoted to anime and manga have just about come to an end. Fortunately, there are several prominent anime websites, such as Anime News Network and Fandom Post, that help fill the void left behind by the decrease of print publications.
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Content copyright © 2014 by Lesley Aeschliman. All rights reserved.
This content was written by Lesley Aeschliman. If you wish to use this content in any manner, you need written permission. Contact Brenda Chen for details.

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