Coral Calcium Crackdown

Coral Calcium Crackdown
Coral Calcium is finally about to be crushed to dust. In an unprecedented move, the Council For Responsible Nutrition (CRN), one of the dietary supplement industry’s leading trade associations, urged the FDA (Food & Drug Administration) and the FTC (Federal Trade Commission) to take action against the many outrageous, unfounded claims being made for coral calcium.

CRN points out that the most preposterous claims stem from Robert Barefoot’s books, infomercials, interviews and web site, but are being repeated by many other promoters of the product.

Although, over the past year, I’ve been pointing out most of the misinformation coming from Barefoot about calcium from coral, there are more details revealed in the CRN letter to the FDA and FTC. One of the most interesting facts concerns the people in Okinawa.

Barefoot was falsely claiming that the reason the Okinawans live so long is because of coral calcium in their drinking water. Not so, says the research done on the elderly in the reknowned Okinawan Centurian Study. “Althought Okinawa may have the world’s highest concentration of centurians, as well as extremely low mortality rates from diseases common in the West,” say the investigators, “it has very little to do with their drinking water."

Plus, “The average calcium intake in Okinawa is only about 500 mg. a day.” This is a far cry from Barefoot’s fraudulent infomercial statement that Okinawans were averaging “100,000 mg of calcium a day.”

When you add the fact that coral does not even dissolve in water (or else there would be none left in the ocean) then you can see how there isn’t even a shred of truth in Barefoot’s misleading claims. And this is just one of the many unethical and downright fraudulent statements he and many others have been making about coral calcium.

Although nutritional supplements are important and calcium is a valuable nutrient, it’s essential for all of us to rely on ethical, trustworthy manufacturers with high quality, reliable standards and sources.

There’s an old saying, “If you don’t know furs, you’d better know your furrier.” Since supplements go through your mouth, into your body, and they effect your overall health, it only makes good sense to find a company you can trust.

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