If you write a blog or newsletter you’ve probably heard of “prewritten” and “prepackaged” materials called Private Label Rights (PLR.) Let me share a few things you should know before purchasing PLR for use in your blogs, newsletters or EBooks.
If you write with any consistency, you’ve most likely found yourself staring at a computer screen wondering what to write. Many bloggers, newsletter owners and Internet Marketers have discovered PLR. Don’t misunderstand me, there is nothing wrong with buying and using Private Label Rights materials – if you understand some basics.
1. Private Label Rights (PLR) are contents that you purchase to use as your own – you have purchased the right to claim yourself as the author. PLR generally comes with a license that will detail how you may or may not use the content. All licensing agreements should be read before you purchase PLR packages.
2. Generally, the original Private Label Rights author is giving you permission to use the PLR materials you’ve purchased as you see fit with your name on it. Caveat: Be sure you carefully read the licensing agreement associated with the PLR content.
3. PLR content comes in a variety of formats (audio, video, etc) – not just written.
4. You can transform PLR into an assortment of materials and formats. PLR content can be used to market your business or create products for sale.
5. You can combine several different PLR packages together to create one single product such as a book, webinar or course.
When it comes to reusing Private Label Rights, you are generally only limited by your imagination and the form in which you’ll choose to use the materials.
1. Do know the source of your PLR. Honestly, you’ll find some PLR for sale that are not worth the money you’ll pay for it. Do your research and learn about the person and/or company selling the PLR. Does this source have a reputation for writing worthwhile and credible content?
2. Don’t be lured in by “big deals” at low prices. These so called big deals are often low quality and may have been sold so many times that the content is stale. Look for PLR with a limited number of licenses available or a limited number of copies for sale.
3. Do plan to rewrite PLR content into your own words, using your own voice. Check for misspellings and grammatical errors because this content is going to have your name and reputation on it.
4. Don’t assume the licensing rights are the same for all PLR materials. Read the licensing agreement before you buy and make sure you can use the content the way you intend.
5. Do change the content so Google won’t think it is a duplicate of something off another site. Google doesn’t like duplicate content. You can check for duplicates with a free duplication checker called DupeFree.
Private Label Rights can be helpful for growing your business but it shouldn’t take the place of your own creativity. I see PLR as a tool to stimulate creativity when you have writer’s block or are looking for new and fresh ideas. PLR shouldn’t become a crutch. Basically, it should be used as one of many tools to help you grow a successful business and a credible web presence.
