Whether you have a storefront or an online business, today’s main form of communication seems to be through email (electronic mail). The average person gets between 40-100 emails daily. The challenge becomes: How can we get our emails opened and read? Here are five powerful and money making tips.
Just take a look at these statistics: As of 2009 about 1.2 billion emails are sent from non-spam sources. If you count the spam/phishing ones, it is about 75% more. That equals about two million emails a second. Is it any wonder we are overwhelmed when we log into our email accounts?
As a businesswoman, you understand that you are competing for attention with millions of emails being sent daily. Before you send any email, you should be asking yourself, How will I stand out from the crowd and get my email opened and read?
Here are five tips to make sure you stand out from the millions of emails sent and received daily:
1. Plan your emails in advance.
As a savvy woman in business, you already understand how important it is to have a marketing plan and work that plan consistently. The basic marketing question to ask yourself is: Why am I sending out this email – what is my business-building and/or money making objective? You begin to lose credibility with your target market if you send out a poorly thought out email campaign.
2. Catch your reader’s attention with the subject line.
Your reader will be making a split-second decision as to whether or not they will open or delete your email. The key is knowing the wants and needs of your target market and speaking directly to them. Make your subject line conversational and interesting like “Freebie Friday” or how about “Ready for a Vacation?”
3. Become and stay trustworthy.
The cornerstone of great marketing is to get your target market to know, like and trust you. That same principle holds true for emails. Make sure your emails deliver what you promise and don’t surprise them with something they didn’t expect. Rule of thumb is no more than three emails per week.
4. Invite a response.
The most successful emails are the interactive ones. Invite your reader to take action, sign up for an Ecourse or freebie, subscribe to your newsletter, read your latest article or join your membership site. Make sure that you are giving your reader something of value when they do actually take the suggested action. With reliability and positive reinforcement, your readers will eagerly look forward to opening, reading and responding to your emails.
5. Be sure your reader knows the email is from you.
If I don’t recognize or know the person or company sending the email, I won’t open it. I don’t have time for spam. Here’s a good rule of thumb: If your email recipient knows you by a brand name, use your brand name. If they know you by your first and last name, use your name. Professionally, you can’t go wrong using both your name and your business name in “from” line.
The key to a successful email campaign is building trust so recipients will open your emails and take action. Use these five tips consistently and you’ll begin to see your open and response rates increase.
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Here is a book that has been recommended to me several times although I've never used it myself: ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
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