Guest Author - Deborah Crawford

Niche marketing is essentially marketing to people you have identified as needing your product or service and who can be described by specific demographics. Typically, niche markets are underserved and therefore, provide significant opportunity for some companies. Often, a niche market will grow into a lucrative market and more competition will result.

Here are some examples of possible niche markets:

Female big-game hunters, (niches can occur because of unusual gender, ethnic or geographical combinations).

Differently-abled new mothers.

Power Walkers in the Deep South.

Children who scrapbook.

Tattooed females over 50.

Marathon runners with prosthetic limbs.

Bi-lingual retail workers.

Single parents of autistic children.

Owners of vacation homes on lakes in the Northeast.

People allergic to eggs.

I'm sure you can see different ways to market to these groups. For example, people allergic to eggs would probably be great targets for your "Egg-Free Cooking" video. Differently-abled mothers (a growing and inspiring segment) need information and products to make mothering more accessible. Children who scrapbook need the same products and classes as adults, but in a more kid-friendly format. Bi-lingual retail workers might need training materials that they can read, classes in speaking the local lingo, networking opportunities, and more.

While these particular niches might not have need of your particular product, there are niches out there who do. Spend some time thinking about your product or service and how you can position it for a particular niche market. It may simply be a matter of adding words to your description, re-labeling your product, or seeking new sources of advertising. Niche marketing will help you focus your marketing efforts and could open up entirely new revenue streams for your company.

To learn more about niche marketing, you can buy Niche and Grow Rich at Amazon.com.