Video marketing is a must. In this age of “instant gratification” your potential clients and customers want to know you, like you and trust you immediately. What better way than with a simple two-minute video on YouTube?
Within the last year video has become a huge part of my marketing plan. During this past year I've learned a few lessons about placing well-received videos on YouTube. Here are a few of the YouTube business-building tips I’ve discovered:
1. Before you begin a video marketing campaign, have a well thought out strategy and plan of action. For example: I select a theme for each month and then build my blog posts, Twitter and Facebook campaigns and YouTube videos around these monthly themes. I’ve found having a theme better organizes my time and my marketing efforts.
2. Know your target audience. What do your potential clients/customers want to know, have or do differently that you can provide for them? Your target market will faithfully watch your videos if you are providing them with skills they can use to improve their personal and/or professional life.
3. Use key words! Google will elevate you in the rankings when you have powerful key words in your video’s title and description. Your key words though have to be relevant to the content in your video.
4. Choose your key words carefully. Search engines look at titles, descriptions and even the name of your YouTube channel.
5. Coordinate videos with the other articles and blog posts you are writing. Use coordinating keywords in posts and articles so viewers can watch and read all you have currently available on a particular topic. You can also place a “hyperlink” (a live link) in your post or article directing the reader to your YouTube videos. You can use the annotations feature on YouTube to direct them to your blog or article although it will not be a “hyperlink.”
6. Video titles are extremely important, so choose your words carefully! A title should be simple yet has the power to attract your target market. A title should let them know that your video will be well worth their time to watch.
7.Well-viewed business videos generally provide how to tips or practical skills. Video shouldn’t be about how wonderful you are – it should be about enhancing and enriching the personal and professional lives of your target audience. Think of it this way: How will your audience benefit from watching your video? Will they become healthier, wealthier, happier or smarter? Will you show them how to save time, perform a task more efficiently or live a better life? How will the everyday lives of your viewers be enhanced or enriched by having watched your video?
Remember, you don’t have to be a Steven Spielberg to make a video your target market will want to view – you just have to be yourself and share your message with passion, confidence and clarity. It’s a fact of business life; video marketing is here to stay. How soon are you making YouTube a regular part of your business-building plan?
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Sharon Recommends:
This video camera seems to be easy to use and small enough to carry in your pocket or purse: Kodak Zi8 Pocket Video Camera (Black)
I've had this book recommended to me by several people: Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series)
My opinions are solely mine. I am also an affiliate of Amazon.com and if you purchase through this link, I will earn a commission.
