Here are my top ten winning sales tips for women in business. This practical list will help you focus on making the sales experience a win-win for everyone involved. If you have a fear of selling, these tips will also offer suggestions for becoming more comfortable offering your product or service.
1. Be knowledgeable about what you are offering. Learn as much as you can about the service or product that you are offering. With knowledge comes self-assuredness and self-confidence. Ideally, you should be able to summarize your product and its benefits in about thirty seconds.
2. Give value. Everytime you pick up the phone, meet with a prospect or attend a networking function, you should be providing something of value. For example, value can be in the form of how to or an update about your product or industry or an actual sample.
3. Be prepared for your sales meetings and presentations. In my opinion, there is nothing worse than meeting with someone and they can’t find their notes, business cards or the information they came to share.
4. Professionalism can make or break a deal. Act, sound and look the part of a professional. If a prospective buyer is going to spend their money with you, they want to know you, like you and trust you as a professional who has their best interest at heart.
5. Deliver more than you promise. Talk is cheap. It’s in the delivery of the service or product that will build trust and loyalty with your client/customer. Great customer service builds great customer loyalty.
6. Keep in contact with past customers. Once a customer has purchased from you, they are golden. Treat them with respect and dignity and keep them in the loop. The next time they are ready to buy, you want them to call you. Develop a customer newsletter or email update so they know what’s new within your industry.
7. Be on the look out for vendor opportunities. If you can show your products at a trade fair, show or networking event attended by your target market, it could turn out to be a valuable marketing opportunity for you. Remember, it has to be worth your time, energy and money – as a businesswoman, there needs to be a potential moneymaking return on investment.
8. Believe in yourself and your product. Belief leads to enthusiasm and enthusiasm can add up to more sales and happy satisfied customers.
9. Ask questions. Ask questions so you can learn what your customer truly wants. Then, sit quietly and listen to the answers. It’s not about what you want, it’s about what your customer wants and needs.
10. Meet new people. Rule of thumb: Make at least twenty new contacts a day. Social media, networking, phone calls and referrals should all be part of your daily marketing campaign.
Sales are not as difficult or frightening as you think. It does though take a consistent plan of action. Incorporate these ten tips and you’ll have the beginnings of a workable system for sales success.
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Sharon Recommends:
I highly recommend Og Mandino’s The Greatest Salesman in the World to everyone who is interested in enhancing their personal and professional development – not just people in sales careers.
Here is an offsite link to Amazon.com if you’d like to read more about The Greatest Salesman In The World or to purchase it: The Greatest Salesman in the World: Gift Edition
I also recommend Napoleon Hill's Think and Grow Rich - another classic for your personal and professional development: Think and Grow Rich: The Landmark Bestseller--Now Revised and Updated for the 21st Century
Disclosure: I purchased these books to read and review. All reviews are solely mine. As an affiliate of Amazon.com I will get paid on any purchase of this product from the links within this article.
