For most people who say they don't like selling, what they really mean is they don't like feeling like they're pushing something on someone or trying to convince them to buy something. Sound familiar? When you change how you think about selling, you and your clients will like it a lot more.
When you think of the smarmy salesperson, you tend to think of someone pushy, insisting that you've GOT to have this or that and trying to charge you a premium for you to get it. And truth-be-told many people do sell like that, and many people buy from that sort of salesperson. The problem is, the ones that buy from the pushy-seller are the ones that have "buyers remorse" and are more likely to return the item and vocally discourage others from buying from the pusher.
I invite you to change your thought process, and change your approach to one that is focused on helping people, rather than just making yourself money. Help others and the money will come.
Why do people buy?
- Because they were convinced to.
- Because they have a problem which the purchase may solve.
- Because they have an emotional response.
It's usually a combination of those three. The strongest, and most beneficial to the buyer and seller is the second reason. "Because the buyer has a problem which the purchase may solve."
If you can tap in to that, and show the potential buyer / potential client how making this purchase through you solves one of their problems, you will generate more sales, make more money, and help more people. You'll feel better about yourself and your business, and your work will be less stressful and more fulfilling.
And the client receives a solution to a problem, feels better about the purchase, and has more trust in you. They are also more likely to recommend you to others and become a raving fan!
What is better than a win-win situation?
Answer these questions for yourself:
- Who is my target audience?
- What problems do they have?
- How does my product or service provide solutions to the problems facing my target client?
It's as simple as that. When you have the answers to those simple questions you better know how to talk about, market, and sell your goods to the people it will most help.
More Small Business Help from Meg Meyer:
Is Writing a Business Plan a Waste of Time? Which businesses need business plans and what does yours need if it doesn't.
