Blogging is a fact of life for many entrepreneurs, small business owners, and even big business is getting in the game. Today's consumers want to be more connected to the personality of the businesses they support.

What is "blogging" and how can it help your business?

"Blog" is short for weblog. A blog is a collection of posts, such as found in a journal or diary. The terms, when it comes to writing online, are virtually interchangeable. The tone of voice is not limited to the neutrality or integrity of professional journalists, though some bloggers opt to adhere to them.

A "Blogger" is one who blogs.

Thusly, "blogging" is the active verb of writing a blog.

Now that the Bloggary is out of the way, here is why your business needs one.

1. Blogging adds dynamic content to your website.

Have you visited a site with a static web page - one that doesn't change, it has the same information, same look every time? How has it encouraged you to return? It likely hasn't. You don't need to, you already know what's there.

Dynamic content, like that which could be provided by your blog gives visitors a reason to come back. And visitors who read and comment on your blog are more likely to return - well - if you contribute something they want to return for.

2. Customers get more involved in your business.

The way to turn a customer into a raving fan is to make them a part of your business! When a customer feels like they have ownership in what you do and share in your successes, they are more likely to cheer you on to their friends, family, and network. You can't buy better business.

As clients read, and get to know the personality of you and your business, they invest themselves more in you.

In service oriented businesses, clients don't decide whether or not to buy your products. They decide whether or not to buy YOU.

3. Search Engines show you more love.

As you build your bank of posts, you unwittingly, or maybe very much on purpose, lace them with keywords. When you have content that is helpful to people, and they search for answers in places like Google, or Ask.com, they are more likely to find you.

These click-throughs are called "natural" results, as in, folks are landing on your site naturally, rather than you having to pay for advertisements. They are potentially a better return on your invested work, and more likely to stay and even make a purchase from you.

4. You become better at marketing your business.

One of which is you become better at marketing and talking about what you do. Talking about what your business specializes in could start out as a few blog posts, filling the "About" section, and supplemental pages. Over time you will whittle your description down, and be able to turn that into a briefly stated marketing bit, in any situation.

Have a hard time talking about what you do? Choke when asked to give your "elevator pitch?" While there is a bit of a learning curve and a bit of ability involved, the learning curve for blogging is short, and is long on rewards.

Want help getting started? Speak up in the forums, or check out my very own blog about Writing, Business Coaching!

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