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How to Book Yourself Solid
One of the most common challenges new and even existing business owners struggle with is booking their calendar solid. Having your own business can be a rewarding experience when you have a consistent flow of clients to serve. When you master the art of filling your calendar you will master the art of keeping a stream of revenue flowing into your company. Here are some ways to help you book yourself solid and create a profitable business:
Create a referral program/affiliate program
As you begin to build credibility and influence in your industry, referrals will start to come in. A referral program or affiliate program offers a form of compensation (free products or cash reward) to an individual that promotes your business and a sale is generated from their referral. Although your tribe will refer business automatically without expecting anything more than a “thank you”, its smart business practices to reward those who refer new business and help you book yourself solid.
Offer free consultations (or samples)
One of the easiest ways to fill up your calendar is to offer free consultations (or samples.) This will give your prospect an opportunity to try out your service or products for free. Of course, you will want limit the amount of time (or product) they receive for free, but this is a great way to ease a consumers curiosity and fear of buying. Adding this option in your business will help double your sales in record time.
Create a customer reward program
A customer reward program simply offers exclusive deals to consumers who regularly shops at a particular business. It can be a cash back reward or an exclusive discount on future purchases. Existing customers are easier to sell to because there is a relationship already built. Rewarding customers who normally support your business is a great way to book yourself solid and create more sales.
Make promoting your business a priority
There are many ways to promote your business offline or online. The most important thing is to make marketing your business a priority. Your company should create a yearly marketing plan that includes some strategies to promote your business throughout the year. This will help you a steady flow of prospects and clients.
In closing, creating a referral program is a great way to show gratitude towards individuals who help promote your business. Offering consultations will allow consumers to experience your product or service before making a commitment to buy. Once they become a customer reward them with perks and exclusive offers to influence repeat sales. And the most effective way to fill your sales pipeline and generate sales is to consistently market your company. These tips will help you book yourself solid and keep your business running.
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