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MDA’s Shamrocks Against Dystrophy Program 2014
In February and March each year, a strange phenomena occurs. Green and gold paper Shamrocks start blooming all over participating businesses, including convenience stores, grocery stores, restaurants, and other retailers.
Retailers all over the U.S.A. sell green Shamrocks for $1.00 and gold Shamrocks for $5.00. The program runs from mid-February through March.
Donations to the Shamrocks Against Dystrophy Program fund research, education, summer camps, and the clinical and other services the Muscular Dystrophy Association funds. The MDA is a leader in research, education, and treatment for the over 40 neuromuscular diseases included in its programs.
The 2014 Shamrocks Against Dystrophy campaign marks the thirty-second year of the MDA Shamrocks fundraising campaign. The program began in 1982 in Grand Rapids, MI, and became a national fundraiser in 1983. It is now the largest charity fundraiser associated with Saint Patrick’s day in the U.S. In 2011, the Shamrock campaign highlighted the MDA's new motto "Make a Muscle, Make a difference" for the first time.
The program had a record-breaking year in 2013, raising about $23.3 million for the MDA’s programs. Along with raising funds for the MDA, this program also helps to raise public awareness regarding the MDA, the organization’s services, and neuromuscular disease.
Maureen McGovern, successful recording artist, acted as the national chairperson for this program. Ms. McGovern also served as a member of the MDA’s Board of Directors and earned the MDA Director’s Award, the MDA’s top philanthropic achievement award. She became involved with the MDA after her niece was diagnosed with a neuromuscular disease.
Individual’s may become involved as a “Shambassador.” Contact your local MDA office to ask if there is a need for Shambassador’s in your area.
As a Shambassador,, my duties included visiting local businesses that participate, thanking participants, and sharing my story about how the MDA has helped me. At one of the stores I visited, I met an employee who had collected more than 1000 donations from his customers during the 2011 Shamrocks campaign.
You can also participate in Shamrocks Against Muscular Dystrophy by purchasing a Shamrock at a local business or online (see web address below). Support your local participating business. Say “thank you” to these businesses and individuals who support the Muscular Dystrophy Association through participating in this important fundraiser. You might even share your own story of how the Muscular Dystrophy Association has helped you or someone that you love.
Albrecht, D., (2012). Getting Involved: Shamrocks. Quest 19:1. Retrieved from http://quest.mda.org/article/getting-involved-shamrocks on 2/8/14.
Oliveras, R., (n.d.). MDA Shamrocks Program Raises More Than $23.3 Million — and Counting — for Children and Adults Fighting Muscle Disease. MDA website. Retrieved from http://mda.org/media/press-releases/mda-shamrocks-program-raises-more-233-million-and-counting-children-and-adults on 2/8/14.
Weinberg, G., (2011). Keeping in Touch Spring 2011. Quest 18:2. Retrieved from http://quest.mda.org/article/keeping-touch-spring-2011 on 2/8/2014.
Shamrock images courtesy of the MDA. Used with permission.
You can download a Shamrock at https://secure.mdausa.org/myspace/shamrock/ShamrockImages.aspx
Content copyright © 2014 by Jori Reijonen, Ph.D.. All rights reserved.
This content was written by Jori Reijonen, Ph.D.. If you wish to use this content in any manner, you need written permission. Contact Jori Reijonen, Ph.D. for details.
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